3 documents found, page 1 of 1
The Role of Engagement, Brand Equity, and Trust: The Case of Portuguese Telecom...
Santos, Sara; Leitão, Joana; Rego, BelmiroOver the past few years, the consumer has increasingly engaged with brands on social networks, thus becoming crucial to evaluating trust and brand equity. This study aims to understand whether trust and brand equity are essential to the consumer in the case of telecommunications brands. A quantitative methodology was used through a survey, where the variables of positive engagement, negative engagement, brand t...
Measures to reduce air pollution caused by fugitive dust emissions from harbour...
Sorte, Sandra; Lopes, Myriam; Rodrigues, Vera; Leitão, Joana; Monteiro, Alexandra; Ginja, João; Coutinho, Miguel; Borrego, CarlosEmissions from harbour-related activities have an important impact on air quality; therefore, improved knowledge about the coastal microclimate and consequent air pollution dispersion patterns is of utmost importance. In recent years, residents of the southeast urban community of the Port of Aveiro (Portugal) have identified high levels of dust in and around their residences, which has raised their concern rega...
Impactos da poluição atmosférica na Saúde: perspetivas do projeto FUTURAR
Mendes, Ana; Costa, Solange; Ferreira, Joana; Leitão, Joana; Torres, Pedro; Silveira, Carlos; Relvas, Hélder; Lopes, Myriam; Monteiro, AlexandraA poluição atmosférica é um importante fator para o desenvolvimento e exacerbação de doenças respiratórias, como a asma, a doença pulmonar obstrutiva crónica e o cancro do pulmão, bem como, um impacto substancial na doença cardiovascular. Além disso, a poluição atmosférica responde por 3,1% dos anos de vida ajustados pela incapacidade global (tempo gasto em estados de saúde reduzida). Apesar da redução de emiss...