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Employer branding in the healthcare sector: The role of instrumental and symbol...
Luo, J.; Ferreira, A. I.; Lievens, F.; Trigo, B. R.This study draws from the instrumental-symbolic framework to analyze the employer image of public hospitals among final-year students and employed doctors. We examine the relative importance of perceived instrumental and symbolic employer image attributes in public hospitals in China among two groups of individuals (211 final-year students and 200 currently employed doctors). Both instrumental and symbolic attr...
Date: 2023
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Origin: Repositório ISCTE