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Digital marketing of tourism destinations: the case of Lisbon

Castro-Neves, Elisa; Soares, Beatriz; Mokdisse, Cláudia; Silva, Cândida

There is now a widespread recognition that the Web is the privileged place to search for and gather information in a wide variety of fields, as well as for consumers to share information about their experiences and interactions with brands, products and services. Moreover, it is increasingly important to realize that today digital communication is not completely controlled by the organization, there is a lot of...

Date: 2025   |   Origin: Repositório Científico do Instituto Politécnico do Porto
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