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Towards hosting multi-country sport mega-events: the case of the bidding proces...

Almeida, Victor Victor Manoel Cunha; Anagnostopoulos, Christos; López-Carril, Samuel; Ribeiro, Tiago

Research QuestionThis study examines the antecedents and factors shaping resident support for the 2030 FIFA Men's World Cup bid. The analysis focuses on potential changes in a cross-cultural environment, specifically examining citizen support for a joint bid involving two culturally similar countries (Spain and Portugal) alongside a culturally dissimilar one (Ukraine).Research MethodsUsing a sample of 969 resid...


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