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Father Influencers’ Short Videos in China: Representations of Hybrid Fatherhood...

Xu, Min; Liu, Xinchen; Zhang, Hao

This study investigates the emerging trend of “dad vlogs” and short videos on Xiaohongshu, a popular lifestyle platform in China that incorporates e-commerce. Specifically, it examines how dad vloggers represent fathers’ parenting practices and responsibilities in their videos, and how they construct the commercial aspects of their content. Through a netnography approach and the analysis of 285 popular dad vlog...

Date: 2025   |   Origin: Media and Communication
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