10 documents found, page 1 of 1
Digital Communication and the Crisis Management in Hotel Management: A Perspect...
Cardoso, Diana; Sousa, Bruno; Liberato, Dália; Liberato, Pedro; Lopes, Eunice; Gonçalves, Francisco; Figueira, VictorThis manuscript aims to understand how digital communication has helped the tourism industry in general and the hotel context in particular to face the negative consequences caused by the new coronavirus pandemic. The development of the research followed a qualitative methodological approach, constituting an exploratory study, based on four semi-structured interviews with managers of hotel establishments, locat...
Exploring consumer behavior and brand management in the automotive sector: insi...
Rodrigues, Diana; Sousa, Bruno; Oliveira, José; Lopes, Eunice; Gomes, SofiaHuman beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they have to reinvent themselves, retaining a focus on offering a unique and personalized experience for the consumer without ...
Digital communication and the crisis management in hotel management: a perspect...
Cardoso, Diana; Sousa, Bruno; Liberato, Dália; Liberato, Pedro; Lopes, Eunice; Gonçalves, Francisco; Figueira, VictorThe current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management) outbreak, negatively affecting tourists’ behavior and their well-being, whether due to restrictions imposed by governments on international travel, or due to t...
Digital communication and the crisis management in Hotel Management: A perspect...
Cardoso, Diana; Sousa, Bruno; Liberato, Dália; Liberato, Pedro; Lopes, Eunice; Gonçalves, Francisco; Figueira, VictorThe current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management) outbreak, negatively affecting tourists’ behavior and their well-being, whether due to restrictions imposed by governments on international travel, or due to t...
Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insi...
Rodrigues, Diana; Sousa, Bruno; Gomes, Sofia; Oliveira, José; Lopes, EuniceHuman beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they have to reinvent themselves, retaining a focus on offering a unique and personalized experience for the consumer without ...
Nautical Tourism in Medio Tejo (Portugal): the wakeboard activity
Lopes, Eunice; Carvalho, Francisco; Simões, João TomazNautical tourism is a growing product in Portugal, following a long tradition related to aquatic products. The wakeboard activity gained important visibility, especially due to the first world championship, in 2017, on the Zêzere river. The study now presented focuses mainly on the importance of valuing river-water resources and the Zêzere river, through wakeboard activity, for the consolidation of an efficient...
Features of nautical tourism in Portugal-Projected destination image with a sus...
Cardoso, Lucília; Lopes, Eunice; Almeida, Giovana Goretti Feijó de; Lima Santos, Luís; Sousa, Bruno; Simões, Jorge; Perna, FernandoNautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level makes it difficult to characterize it, and the case of Portugal is no exception. In fact, despite the enormous potential of Portuguese nautical tourism, there is a lac...
Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online ...
Pinto, Juliana; Veloso, Cláudia; Sousa, Bruno; Valeri, Marco; Walter, Cícero; Lopes, EuniceCurrently, given the different dynamics of competition, food retailers are increasingly betting on private labels as a strategy of differentiation and retention of competitive advantages. To this extent, this study aims to assess the antecedents of the purchase intention of food retailers’ private labels, as well as to understand the managerial practices and (post) pandemic consumption retail perspective in a P...
Turismo Cultural e Atividade(s) Museológica(s)
Simoes, J. T.; Lopes, EuniceO turismo cultural tem vindo a consolidar-se como uma atividade económica importante na valorização de territórios onde o setor produtivo tradicional se encontra cada vez mais enfraquecido. Os museus têm-se transformado em ativos de salvaguarda do património através do desenvolvimento de atividades que promovem dinâmicas turístico-culturais de intercâmbio cultural, social e ambiental, projetando a promoção patr...
Creative tourism, cultural heritage and entrepreneurship: the project MICULTURA
Chasqueira, Ânia; Pereira Triães, Ricardo; Lopes, EuniceThe sustained growth of tourism in Portugal, particularly in the Central region of the country, motivated the establishment of a project dedicated to the artistic production, as a way of appreciating endogenous resources and the cultural heritage. MICULTURA is the denomination of a business project that arises in response to the growing demand for creative tourism, based on experiences inspired by the cultural ...