Purpose Using artificial intelligence technologies in customer service through chatbots is revolutionizing companies’ commercial practices and business models. This study explores the role of customer experience drivers in using chatbot services in customer engagement and customer behavior intention. The mediating role of customer engagement in the relationship between the customer experience drivers of using c...
Resource efficiency is a key pillar of the European Union's strategy to address climate change, the energy transition, and sustainable economic growth. This study examines how firm-specific characteristics influence the difficulties EU companies face in implementing resource efficiency strategies. Using multilevel latent class analysis, the study identified four firm-level clusters, ranging from minimal to seve...
Artificial intelligence (AI) is transforming workplaces and shaping how employees perceive and interact with technology. Drawing on the Technology Acceptance Model (TAM) and Organisational Culture Theory, this study examines how psychosocial predictors, promotion focus, positive reinterpretation and technostress influence workers' perceived usefulness of AI and their intention to use it. It also tests whether a...
Purpose Responding to the lack of research on work engagement and burnout of professionals in the communication industries, this work’s main objective is to evaluate the effect of psychosocial working conditions (meaningful work, trust and recognition) on work engagement and burnout. Additionally, the mediating role of employee voice is tested. Design/methodology/approach The study takes a quantitative approach...
The green purchasing decision has become an increasing research focus, reflecting consumers' growing commitment to sustainability. Generation Z consumers are recognised for their greater environmental and social awareness than other generations. Although their inclination towards sustainability issues is well known, few studies are dedicated to the green purchasing behaviour of the individuals of this generatio...
Industry 4.0 is technologically transforming conventional business models. Due to their power, size, scope, and the pressures they face to meet sustainability goals, manufacturing multinational enterprises (MNEs) are considered by other organizations as references in implementing digital practices. This study aims to analyze the adoption of digital technologies by European Union MNEs and explore the relationshi...
Purpose – Europe’s outermost regions are often geographically isolated, and they face challenges when it comes to fostering innovation. This study aims to evaluate the impact of Science and Technology Parks (STPs) on the stimulation of innovation performance and the regional development of innovation in the outermost European regions. This study contributes to the development and interpretation of STP literatur...
Converting the paradigm of linear production into circular production is an enormous challenge whose implementation requires the intervention and collaboration of all the actors that make up the ecosystem. In this context, university students are privileged actors, as they may become future entrepreneurs responsible for promoting sustainable development. This research explores the effect of university students’...
Purpose The purpose of this study is to explore the ways in which work practices promote work-life balance when family time is available (as a spillover effect from work to personal life) and how differently they affect men and women. Design/methodology/approach A quantitative and longitudinal approach is taken based on data from a large database made up of 71,758 workers from 36 European countries, collected i...
Despite numerous studies on digital tools in tourism and hospitality, few quantitative investigations use an integrated set of these tools to enhance business success. This study examines the impact of digital tools on hospitality business performance, using data from 234 SMEs in Portugal's accommodation sector. Findings show that integrating tourist accommodation into business groups positively influences digi...