This article considers the future of audience research in the streaming era, questioning the dynamics and potentialities of the big data paradigm against the universe of content generated by users on digital platforms. Starting from this premise, the potential of new visualization techniques for the transmission of television fiction audience data is analyzed in light of a critical gap between the audience data...
What follows are brief notes arising from the rereading of a text by Jesús Martín-Barbero (JMB) originally presented in 1997, 21 years ago.; O que se segue são breves anotações decorrentes da releitura de um texto de Jesús Martín-Barbero (JMB), originalmente apresentado em 1997, há 21 anos.