15 documents found, page 1 of 2
Virtual reality in wine tourism: Immersive experiences for promoting travel des...
Sousa, Nuno André Pinto de; Alén, Elisa; Losada, Nieves; Melo, MiguelVirtual reality (VR) has emerged as a powerful promotional tool in tourism, providing consumers immersive and engaging experiences. However, its specific impact on the wine tourism sector remains underexamined. This study aims to both investigate and convincingly highlight the promotional influence of VR on the inten tion to visit wine tourism destinations. By providing an immersive VR experience to 405 partici...
Breaking barriers: unveiling challenges in virtual reality adoption for tourism...
Sousa, Nuno André Pinto de; Alén, Elisa; Losada, Nieves; Melo, MiguelPurpose – This study investigates the barriers to the adoption of Virtual Reality (VR) in the tourism industry. Although VR has great potential to enhance the tourist experience, the adoption of this technology is still limited in the tourism sector. Building on the fundamental principles of the Technology-Organization-Environment (TOE) theory and its contribution to perceptions of technology adoption, this stu...
The adoption of virtual reality technologies in the Tourism Sector: influences ...
Sousa, Nuno André Pinto de; Alén, Elisa; Losada, Nieves; Melo, MiguelPurpose: The adoption of Virtual Reality (VR) is becoming increasingly common among tourism companies, seeking innovative solutions that allow for virtual exploration of destinations. To understand this new trend, this study explores in-depth the factors that influence the adoption of VR by tourism companies. Methods: Using the method of Interpretative Phenomenological Analysis (IPA) and the TOE theory (Technol...
The impact of virtual reality and biological sex on the promotion of tourist de...
Gonçalves, Guilherme Santos; Jorge, Filipa Margarida Eira; Barbosa, Luís Filipe; Bessa, Maximino; Losada, Nieves; Melo, Miguel; Teixeira, Mário SérgioPurpose This paper aims to generate knowledge of the impact of different virtual reality (VR) set-ups in tourism promotion regarding destination image, place attachment and behavioural intention. Design/methodology/approach The paper presents a comparative study of the impact of different visualisation technologies (video, immersive VR and multisensory immersive VR) to promote tourism destinations. The study’s ...
Can Virtual Reality be used to create memorable tourist experiences to influenc...
Jorge, Filipa; Sousa, Nuno; Losada, Nieves; Teixeira, Mário Sérgio; Alén, Elisa; Melo, Miguel; Bessa, MaximinoTourism business models have used several technologies in their development, such as Virtual Reality (VR). Previous studies show that VR allows tourism organizations to promote new types of relationships between tourists and destinations, to enhance the appeal and memorability of tourist experiences and to diversify consumption patterns, which could also be interesting for dealing with sustainability issues, su...
Book review: Gouveia Ramos, Vera (2015). Tourism in Portugal. Lisbon: Francisco...
Losada, Nieves; Pereiro, XerardoBOOK REVIEW: GOUVEIA RAMOS, VERA (2015). TOURISM IN PORTUGAL. LISBON: FRANCISCO MANUEL DOS SANTOS FOUNDATION. ISBN: 978-989-8819-35-2; RESEÑA DE LIBRO: GOUVEIA RAMOS, VERA (2015). EL TURISMO EN PORTUGAL. LISBOA: FUNDACIÓN FRANCISCO MANUEL DOS SANTOS. ISBN: 978-989-8819-35-2; RECENSÃO DO LIVRO: GOUVEIA RAMOS, VERA (2015). TURISMO EM PORTUGAL. LISBOA: FUNDAÇÃO FRANCISCO MANUEL DOS SANTOS. ISBN: 978-989-8819-35-2
Can Virtual Reality be used to create memorable tourist experiences to influenc...
Jorge, Filipa Margarida Eira; Sousa, Nuno André Pinto de; Teixeira, Mário Sérgio; Alén, Elisa; Bessa, Maximino; Losada, Nieves; Melo, MiguelTourism business models have used several technologies in their development, such as Virtual Reality (VR). Previous studies show that VR allows tourism organizations to promote new types of relationships between tourists and destinations, to enhance the appeal and memorability of tourist experiences and to diversify consumption patterns, which could also be interesting for dealing with sustainability issues, su...
An exploratory study about the effect of COVID-19 on the Intention to adopt Vir...
Sousa, Nuno André Pinto de; Jorge, Filipa Margarida Eira; Losada, Nieves; Teixeira, Mário SérgioDuring the health crisis caused by COVID-19, virtual reality (VR) proved to be useful for the tourism industry, allowing this industry to continue working despite the restrictions imposed. However, it remains to be seen if the impact of this sanitary crisis in the tourism industry influenced managers’ intention to adopt this technology in the post-pandemic period. To fill this gap, a qualitative methodological ...
Virtual Reality in Tourism Promotion
Sousa, Nuno; Álen, Elisa; Losada, Nieves; Melo, MiguelVirtual Reality (VR) can inuence users' perception of a given location through experiences in immersive environments. In the tourism context, the use of this technology is crucial in the promotion of products and destinations by improving the perception of tourism content and generating impactful information. However, it is difficult to find comprehensive reviews of studies on VR in tourism. To overcome such li...
Immersive multisensory virtual reality technologies for virtual tourism
Coelho, Hugo Rafael Mendes; Gonçalves, Guilherme; Jorge, Filipa Margarida Eira; Bessa, Maximino; Losada, Nieves; Teixeira, Mário SérgioVirtual reality (VR) technologies have been used successfully in tourism marketing. While most conventional VR applications are of an audiovisual nature, the constant evolution of these technologies allows providing enriched multisensory VR content that can further increase the potential of VR applied to the tourism field. To generate insights into the impact of such VR technologies, this manuscript investigate...