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Beyond Physical Boundaries: Assessing Managers’ Intentions to Adopt Virtual Rea...

Sousa,Nuno; Alén,Elisa; Losada,Nieves; Melo,Miguel

Abstract Virtual Reality (VR) has been recognised as a promising technology for enhancing the tourist experience. However, little is known about the intention of tourism business managers to adopt VR for leisure purposes. In this context, this study aims to explore this intention by interviewing managers in the sector. This process allowed us to examine their perceptions regarding the use of this technology in ...

Date: 2025   |   Origin: SciELO Portugal
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