Encontrados 28 documentos, a visualizar página 1 de 3
Exploring Co-creation Process in the Wineries: The relevance of social partner ...
Sarmento, Eduardo Moraes; Loureiro, Sandra Maria Correia; Cunha, NamércioNum mercado global, a troca é considerada como um dos recursos estratégicos mais importantes e críticos para o sucesso das empresas (Hammervoll 2012; Johnson 1999; Powers e Reagan 2007). Por conseguinte, não é de surpreender que produtores, distribuidores, retalhistas, clientes e até concorrentes unam forças para co-criar soluções de valor. Com o ambiente empresarial a tornar-se mais competitivo, a perspetiva d...
Love Power: From Identification to Advocacy in Fashion Sportswear in the Social...
Loureiro, Sandra Maria Correia; Rodrigues, Áurea; Martins, CatarinaThere is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a new structural model is proposed to analyse the drivers and outcomes of cognitive online brand identification (COBI). This study intends to explore in the sports fashion contex...
Analyzing the strength of novelty and meaningfulness in astrotourism experience...
Rodrigues, Áurea; Loureiro, Sandra Maria CorreiaPurpose – This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach – Data were collected using a convenience sample at an astrotourism event in Portugal. A self-administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (...
Value co-creation in hospitality industry
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Value co-creation in hospitality industry: A systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Value co-creation in hospitaity industry: a systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Memorable tourism experience in the context of astrotourism
Rodrigues, Áurea; Loureiro, Sandra Maria Correia; Lins de Moraes, Michelle; Pereira, RosariaAstrotourism involves a variety of activities carried out during the night, requiring a deeper knowledge about the cognitive and emotional process that the tourist has and that leads to a memorable experience and loyalty. This study explores how (i) astrotourism stimuli are associated with cognitive states, designed by knowledge and involvement, (ii) cognitive states increase emotional states, represented by he...
Challenges of a small insular developing state: Cape Verde
Sarmento, Eduardo Moraes; Loureiro, Sandra Maria CorreiaThe aim of the current study is to make the diagnosis of the tourism in Cape Verde and point out major challenges to sustainable development in Cape Verde. To carry out this purpose, we conducted 19 in-depth interviews (22 April and 3 July 2019) with managers of different sector in Cape Verde. This number of interviews allow us to achieve the saturation. Cape Verde authorities should be aware that islands have ...
Exploring emotional states and surprising consumption as drivers of engagement ...
Loureiro, Sandra Maria Correia; Silva, Sara Duarte e; Sarmento, Eduardo MoraesThe aim of the current study is to explore the relationship between visitors’ emotional states and surprise consumption with visitors’ engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further re...
Exploring emotional states and surprising consumption as drivers of engagement ...
Sarmento, Eduardo Moraes; Loureiro, Sandra Maria Correia; Silva, Sara Duarte eThe aim of the current study is to explore the relationship between visitors' emotional states and surprise consumption with visitors' engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further re...