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The effect of sequential information on consumers' willingness to pay for crede...
Botelho, Anabela; Dinis, I; Lourenço-Gomes, L; Moreira, Jorge; Pinto, Lígia; Simões, OThe use of experimental methods to determine consumers' willingness to pay for "quality" food has been gaining importance in scientific research. In most of the empirical literature on this issue the experimental design starts with blind tasting, after which information is introduced. It is assumed that this approach allows consumers to elicit the real value that they attach to each of the features added throug...
Date: 2017
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Origin: RepositóriUM - Universidade do Minho