7 documents found, page 1 of 1
Communication and Marketing in the Fight Against Racism in the Sports Context: ...
Sousa, Bruno; Magalhães, Filipa; Pedreiro, Ana Teresa; Santos, Vasco; Lubowiecki-Vikuk, AdrianRacism is a global hierarchy of superiority and inferiority that has been politically, culturally, and economically produced and reproduced for centuries by the institutions, in different countries, depending on their colonial history. In that sense, racism cannot be seen as a concept that is equal in every region of the world. Racism in sport is a research topic that has been particularly valued in recent year...
The Contribution of Tourist Events to Local Development: A Case Study With a Sp...
Dias, Ana Rita; Sousa, Bruno; Lubowiecki-Vikuk, AdrianTerritorial marketing is a fundamental tool for destination management and strategic planning in order to promote and highlight a territory, place, or city. In order to understand and comprehend the importance of territorial marketing in promoting this event, an analysis of the results obtained through a qualitative approach is made. Three semi-structured interviews were conducted in a focus group of nine parti...
Tourism Business in A VUCA World: Marketing and Management Implications
Lubowiecki-Vikuk, Adrian; Sousa, BrunoIn the context of modern management, we referred to the re-creation of tourism products, modification of segments, and directions of marketing tourism enterprises and destinations development. The COVID-19 crisis should thus be seen as an opportunity to critically reconsider tourism’s growth trajectory, and to question the logic of more arrivals implying greater benefits. As a result of the COVID-19 pandemic, t...
Challenges for Marketing Research in the Concept of Sustainable Development
Sousa, Bruno; Lubowiecki-Vikuk, Adrian; Rodrigues, Maria Antónia; Remondes, JorgeSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et a...
Slow Tourism as a Tourism Alternative to Sustainable Development
Sousa, Bruno; Santos, Rossana; Lubowiecki-Vikuk, AdrianSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, susta inability has led to a growing concern among the population. In this context, slow tourism is based on the concept of speed...
Challenges for Marketing Research in the Concept of Sustainable Development
Sousa, Bruno; Lubowiecki-Vikuk, Adrian; Rodrigues, Maria Antónia; Remondes, JorgeSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et a...
Consumer Behaviour of Silver Singles on the E-Tourist Market
Lubowiecki-Vikuk, Adrian; Sousa, Bruno BarbosaPurpose: To identify the consumption behaviours of singles aged 60+ (running single-person households) on the e-tourism market and to identify barriers to the use of this type of services, taking into account socio-demographic and economic factors. Design/methodology/approach: A survey questionnaire was used to collect data from 96 elderly Polish singles using (or not using) e-tourism. The survey was administer...