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The Generation Y’s sustainability perceptions and consumption habits in the foo...

Bernardes, João Pedro; Marques, António Dinis; Ferreira, Fernando; Nogueira, Mafalda; Luca, Alexandra

This paper intends to study the attitude that Millennial consumers (or Generation Y) have towards sustainability and sustainable purchasing habits and what they actually do in terms of their green purchasing behaviour regarding footwear. In order to understand this, some internal and external influencing factors were obtained from the literature review which can positively or negatively influence the green purc...

Date: 2018   |   Origin: RepositóriUM - Universidade do Minho
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