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MOTIVATION FOR SUCCESS, AFFILIATION AND POWER OF ACCOUNTING UNDERGRADUATES: CHA...

Cornachione Junior, Edgard Bruno; Luca, Marcia Martins Mendes de; Cunha, Jacqueline Veneroso Alves da; Ott, Ernani

Among the several theories that discuss human motivation, there is the motivational theory of content developed by McClelland (1961), which identifies three learned needs and acquired through social interaction: success, affiliation and power. Considering the educational environment, especially the motivational needs of undergraduate students, this study aims to find evidence to identify the relationship betwee...

Date: 2015   |   Origin: Oasisbr

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