7 documents found, page 1 of 1

Evaluating and elevating brand awareness for Una Seguros: a case for influencer...

This thesis evaluates and proposes strategies to elevate brand awareness and equity for Una Seguros. Combining market analysis, customer surveys, and Keller’s Customer-Based Brand Equity model, it identifies challenges in brand salience and customer advocacy, proposing and exploring influencer marketing in depth to improve brand awareness and strengthen customer loyalty. Diving into the potential of leveraging ...

Reninoma: A Rare Cause of Endocrine Hypertension

Juxtaglomerular tumours are rare causes of secondary hypertension. They typically present with difficult-to-manage hypertension, hypokalemia, hyperreninemia and secondary hyperaldosteronism. The authors describe a clinical case of a 45 years old female patient, with personal history of difficult-to-manage hypertension and hypokalemia since age 35, medicated with four types of anti-hypertensive agents. An analyt...

The feasibility of an augment reality system to study the psychophysiological c...

Previous studies have successfully used augmented reality (AR) as an aid to exposure-based treatments for anxiety disorders. However, to the best of our knowledge, none of these studies have measured the physiological correlates of the fear response, relying solely on self-reports and behavioral avoidance tests.

The feasibility of an augment reality system to study the psychophysiological c...

Previous studies have successfully used augmented reality (AR) as an aid to exposure-based treatments for anxiety disorders. However, to the best of our knowledge, none of these studies have measured the physiological correlates of the fear response, relying solely on self-reports and behavioral avoidance tests.

Problemas de qualidade de dados em internamentos hospitalares e possíveis impli...

Nos dias de hoje, com a informatização dos sistemas de informação, as organizações, a nível mundial, são capazes de armazenar todo o tipo de informação por elas gerada. Esta informação é cada vez mais complexa, podendo conter dados de produção, de consumo, de facturação, etc. Sem desprezar o resto da informação produzida, pode dizer-se que os dados administrativos assumem uma relevância especial na gestão dessa...

Quatro olhares sobre a cidade

25º Congresso Internacional de Geografia, Paris 1984

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