This special issue explores how artificial intelligence is reshaping marketing through enhanced personalization, consumer engagement, and operational efficiency, while also addressing emerging ethical, technological, and competitive challenges in a digital, data-driven landscape.
Introduction: Yearly around 21 thousand adult patients visit our tertiary hospital’s emergency department after suffering from high or low energy trauma. Skeletal radiographs, being inexpensive and widely available, are the first‐line imaging mo‐ dality. Recent studies are showing encouraging results of the use of artificial intelligence in the detection of bone fractures. The main objective of this study is to...
The visitor experience is increasingly enhanced by museums, which align with co-creation theory. However, people with sensory impairments, such as vision or hearing loss, often face barriers that restrict their access to and enjoyment of museums. This study investigates how people with sensory impairments (PwSI) experience museums, focusing on the key factors that influence their engagement and ability to co-cr...
This study investigates the effectiveness of standard price adjustment formulae for construction contracts in Portugal. Price adjustment is a mechanism that aims to adjust contractual values to market price fluctuations in labor, materials, and equipment. Such formulae are often generalized and applied in contractual practices without being properly tailored to the specific characteristics of each project. To f...
The importance of sustainable university campuses extends nowadays beyond the boundaries of the university to the urban surroundings. By adopting sustainable practices these spaces can contribute to the quality of life in cities. There is nowadays a search for integration between campuses and cities, exploring new models for their joint growth, which requires a deep understanding of their relationship. This stu...
The topics of entrepreneurship , corporate social responsability (CSR) and socially committed entrepreneurial strategies are commonly applied in different contexts, however, most of the times there's a lack of consonance and coherence as far as these matters are concerned. [...]
Building and other construction assets constitute a significant part of a country's physical and economic infrastructure. According to several writers, the knowledge of reliable data of building and other construction assets of a specific country or region is a crucial element for the long-term management of these assets. Built capital stock statistics at the national or international levels have been available...
Buildings and other constructed facilities form the essential framework of a country's physical and economic infrastructure. Construction serves as a key capital input to production, driving economic growth and wealth generation. This impact can be particularly transformative in low -to -middle -income countries. Physical infrastructure, including construction, is a powerful engine of economic growth and is clo...
The present approach aims to evaluate the technical and financial feasibility of a rainwater harvesting system for an industrial building in Northeast Portugal, considering the existing conventional roof (scenario 1) and the adaptation of a green roof to the existing roof (scenario 2). In this evaluation, the impact of the two scenarios on the water savings of the building was considered. The expected water sav...