Purpose – Organizational Purpose (OP) has become increasingly important in the organizational context. This research focuses on how OP can contribute to employee motivation, using personal and institutional OP factors and considering the importance of employee motivation toward organizational success. Design/methodology/approach – To conduct the research, we selected a branch of a leading multinational company ...
Racism is a global hierarchy of superiority and inferiority that has been politically, culturally, and economically produced and reproduced for centuries by the institutions, in different countries, depending on their colonial history. In that sense, racism cannot be seen as a concept that is equal in every region of the world. Racism in sport is a research topic that has been particularly valued in recent year...
Objetivo: O presente manuscrito visa compreender algumas das principais tendências da segmentação turística em contexto (pós) pandémico e o papel desempenhado pelo marketing. Metodologia: Aplicou-se uma metodologia predominantemente quantitativa, através da elaboração e implementação de um inquérito por questionário online, junto de consumidores turísticos, com foco no comportamento do consumidor turístico e ho...
Abstract: Hypnosis is useful for multiple somatic and psychological disorders, particularly cancer disease-related issues. In fact, the literature points out that hypnosis is effective in helping patients deal with aspects disease related, as well as in reducing the side effects of treatment. This review of the literature aims to summarize and assess the evidence of the usefulness of hypnosis in cancer patients...
Hypnosis is useful for multiple somatic and psychological disorders, particularly cancer disease-related issues. In fact, the literature points out that hypnosis is effective in helping patients deal with aspects disease related, as well as in reducing the side effects of treatment. This review of the literature aims to summarize and assess the evidence of the usefulness of hypnosis in cancer patients and was c...
Hypnosis is useful for multiple somatic and psychological disorders, particularly cancer disease-related issues. In fact, the literature points out that hypnosis is effective in helping patients deal with aspects disease related, as well as in reducing the side effects of treatment. This review of the literature aims to summarize and assess the evidence of the usefulness of hypnosis in cancer patients and was c...
In the recent years, the educational market has become more dynamic and complex. There are many market forces that are trying to shape the educational environment. The competition between universities is increasing. Public marketing is a fundamental tool in the promotion of places, one that must be present in the strategies of local government representatives, helping and promoting a sustainable economic and so...
Objetivo: Estudar o sentido de pertença, mais especificamente o brand attachment, no âmbito do comportamento dos estudantes em contextos de ensino superior tendo por base a relação afetiva que estabelecem entre estes e as instituições de ensino superior que frequentam. Metodologia: Seguiu um pressuposto pós-positivista e é de natureza quantitativa, pelo que consistiu na aplicação de inquéritos por questionário ...
Objetivo: Estudar o sentido de pertença, mais especificamente o brand attachment, no âmbito do comportamento dos estudantes em contextos de ensino superior tendo por base a relação afetiva que estabelecem entre estes e as instituições de ensino superior que frequentam.Metodologia: Seguiu um pressuposto pós-positivista e é de natureza quantitativa, pelo que consistiu na aplicação de inquéritos por questionário a...
Synucleins belong to a family of intrinsically unstructured proteins that includes alpha-synuclein (aSyn), beta-synuclein (bSyn) and gamma-synuclein (gSyn). aSyn is the most studied member of the synuclein family due to its central role in genetic and sporadic forms of Parkinson's disease and other neurodegenerative disorders known as synucleionopathies. In contrast, bSyn and gSyn have been less studied, but re...