15 documents found, page 1 of 2
Literary tourism in northern Portugal and its contribution to regenerative tour...
Sousa, Bruno Barbosa; Liberato, Pedro; Rodrigues, Cristina; Pereira, Carina; Malheiro, Maria Alexandra; Liberato, Dália; Esteves, Elsa TavaresLiterary tourism has been the subject of new studies and new approaches in the academic context, not only from a historical and cultural perspective, but also for the benefit of the local community and the progress of the territory This chapter aims to present an embryonic reflection on the importance that literary tourism could represent for the benefit of regenerative tourism and the long- term preservation o...
Literary tourism: literature developments and research lines from 2015 to 2020
Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa; Sousa, Bruno; Liberato, Pedro; Costa, Adriano; Pereira, Carina; Malheiro, Maria AlexandraAlthough literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of d...
Literary Tourism: Literature Developments and Research Lines from 2015 to 2020
Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa Tavares; Sousa, Bruno; Liberato, Pedro; Costa, Adriano; Pereira, Carina; Malheiro, Maria AlexandraAlthough literary tourism is still an understudied field, the beneficial rela-tionship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of ...
Literary tourism: literature developments and research lines from 2015 to 2020
Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa; Sousa, Bruno; Liberato, Pedro; Costa, Adriano; Pereira, Carina; Malheiro, Maria AlexandraAlthough literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of d...
The role of brand attachment during the pandemic period: sports brands
Reis, Raissa dos; Sousa, Bruno Barbosa; Catarino, André Paulo; Malheiro, Maria AlexandraPurpose: The main objective that is intended to be achieved in the course of this investigative study is how, through the pandemic, the relationship between consumers and sports brands maintained their affective attachment, their loyalty and whether competition led them to new adhesions for more attractive proposals. In addition to seeking to understand the importance of the internet in the brand's sales strate...
Effects of Eight Week High-Intensity Interval Training Program Followed by a Si...
Branquinho, Luís; Gomes, Pedro Anselmo; Ferreira, Luís; Brito, Diana; Hattabi, Soukaina; Ghouili, Hatem; Sampaio, Tatiana; Malheiro, Maria AlexandraThe literature has reported that high-intensity training (HIIT) can effectively improve maximum oxygen uptake (VO2 max) and body composition (BC). Still, contradictory results are reported regarding its impact of HIIT training and post-period detraining on gym users. Objective: This study aimed to verify how eight weeks of HIIT affects VO2 maximum and BC in healthy gym users. Additionally, the effect of a six-w...
The role of brand attachment during the pandemic period: sports brands
Reis, Raissa; Sousa, Bruno; Catarino, André P.; Malheiro, Maria AlexandraPurpose: The main objective that is intended to be achieved in the course of this investigative study is how, through the pandemic, the relationship between consumers and sports brands maintained their affective attachment, their loyalty and whether competition led them to new adhesions for more attractive proposals. In addition to seeking to understand the importance of the internet in the brand's sales strate...
Autenticidade e Motivações em Eventos Tradicionais: O caso da Festa das Cruzes
Faria, Diana; Vareiro, Laurentina; Malheiro, Maria AlexandraOs eventos populares existem em todo o mundo, e muitos deles têm a missão de preservar o património intangível e material de um país, região ou localidade específicas, criando vínculos entre a população, incentivando o crescimento do turismo e da economia. Em Portugal, as romarias no Norte de Portugal não são exceção. As aldeias, vilas e cidades estão repletas de costumes, testemunhos e tradições que unem o sag...
A Satisfação e o Retorno às Festividades Locais: O Caso da Festa das Cruzes, Ba...
Faria, Diana; Vareiro, Laurentina; Malheiro, Maria AlexandraA medição da satisfação dos visitantes com um evento possibilita às entidades organizadoras obter informações sobre o que aqueles entendem que correu melhor e menos bem, assim como compreender as suas necessidades e motivações, ajudando os diferentes setores envolvidos a melhorar a qualidade dos produtos e serviços, e a promover e posicionar o evento. A satisfação dos visitantes contribui para a fidelização a u...
Body image perception in elderly population
Flores, Pedro Miguel; Malheiro, Maria Alexandra; Monteiro, A.M.Body image perception can be defined as the individual representation of body appearance that undergoes through changes throughout life involving biopsychosocial factors. Body satisfaction refers to the assessment of each individual body as well as its attitudes and thoughts. With the stereotype of aging associated with disease, sexual impotence, mental illness, uselessness and loneliness among other factors, t...