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Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynami...

Malta, Irene; Hoeks, John; Graça, João

An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred ...


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