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Memeability and sharenting : the affective economy of children on social media

Marôpo, Lidia; Jorge, Ana; Carvalho, Bárbara Janiques de; Neto, Filipa

This article considers how children’s memeability is entangled with commercial sharenting narratives through two case studies of (mothers) influencers and their daughters in Brazil and Portugal. The Brazilian mother privileges cute aesthetics by enchantment in an inspirational sharenting and does not promote the child’s memeability. In contrast, the Portuguese influencer privileges cringe aesthetics, encouragin...


Selling play and perfection in the digital imaginaries of young people

Coulter, Natalie; Jorge, Ana; Núñez-Gómez, Patricia; Porfírio, Francisca; Feijoo, Beatriz; Dias, Patrícia; Marôpo, Lidia


Meios digitais e direitos: perspetivas de jovens com cancro

Jorge, Ana; Marôpo, Lidia

Este artigo apresenta resultados de um estudo exploratório sobre os usos e perceções dos meios digitais por jovens portugueses que têm ou tiveram doença oncológica, utilizando o enquadramento teórico dos direitos das crianças, da literacia digital e da literacia mediática para a saúde. Com o objetivo de discutir, em particular, as formas como os jovens utilizam as redes sociais e como gerem a sua privacidade ou...

Date: 2023   |   Origin: Comunicação Pública

Mummy influencers and professional sharenting

Jorge, Ana; Marôpo, Lidia; Coelho, Ana Margarida; Novello, Lia

Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media disc...


‘When you realise your dad is Cristiano Ronaldo’: celebrity sharenting and chil...

Jorge, Ana; Marôpo, Lidia; Neto, Filipa

Sharenting, or the practice of sharing one’s parenting or information about one’s children on social media, occurs in an increasingly platformized digital culture, where visual formats are central across participatory and commercial repositories. This paper investigates the articulation between sharenting as performed by celebrities and the wider construction of children’s digital identities. Through qualitativ...


Memeable, persistent, uncontrollable: when children become memes

Marôpo, Lidia; Jorge, Ana; Janiques, Bárbara; Neto, Filipa


Mummy influencers and professional sharenting

Jorge, Ana; Marôpo, Lidia; Coelho, Ana Margarida; Novello, Lia

Sharenting (sharing parenting on social media) has become a widespread activity, and some of those parents become family influencers. Female influencers have been on the rise, partly as an alternative to the precariousness of the job market. This article presents a qualitative study on 11 Portuguese mummy and family influencers, analysing social media content observed throughout 2.5 years, as well as media disc...


"When you realise your dad is Cristiano Ronaldo': celebrity sharenting and chil...

Jorge, Ana Margarida Ferreira Rato; Marôpo, Lidia; Neto, Filipa Fernandes

Sharenting, or the practice of sharing one’s parenting or information about one’s children on social media, occurs in an increasingly platformized digital culture, where visual formats are central across participatory and commercial repositories. This paper investigates the articulation between sharenting as performed by celebrities and the wider construction of children’s digital identities. Through qualitativ...


Reading the world: journalism, communication, and I

Bonacho, Fernanda; Martins, Ana Filipa; Santos, Hália; Marôpo, Lidia; Bonixe, Luís; Sá, Sónia de

Scholars and journalists have long hoped that media education could positively tackle the information challenge and enhance social goals such as political and civic engagement particularly among youngsters. This paper seeks to present the way the “Academy for Reading the World: Journalism, Communication and I” promotes an interdisciplinary approach to media literacy amongst young adults (14y-21y) through an imm...


Children’s cancer narratives on YouTube: agency and entrepreneurship in Brazili...

Marôpo, Lidia; Carvalho, Raiana de; Jorge, Ana

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age ...


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