114 documents found, page 1 of 12

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Socio-psychological determinants of biopesticide adoption among smallholder far...

Rosário, José do; Ndah, Hycenth Tim; Madureira, Lívia; Marques, Carlos Peixeira

Despite the documented social, economic, and environmental benefits of agroecological innovations, their adoption remains limited, particularly in sub-Saharan Africa. This study focuses on biopesticides as a sustainable alternative for smallholder farmers and examines the often-overlooked behavioral and socio-psychological drivers of adoption. Applying an extended Theory of Planned Behavior (TPB), we surveyed 4...

Date: 2025   |   Origin: Repositório da UTAD

Attraction, passion and confidence: the paths to undergraduates’ entrepreneuria...

Sousa, Cristina Manuela Leal; Marques, Carlos Peixeira; Leal, Carmem; Marques, Carla

This study aims to assess how undergraduates’ exposure to entrepreneurship education (EE) may increase their volitional desire and behavioral control to start-up a business. The model establishes three different paths from EE to entrepreneurial intention (EI): attraction and passion through desire and confidence through control. These paths are assessed by partial least-squares structural equation modeling in a...

Date: 2024   |   Origin: Repositório da UTAD

HEI Initiative Training Handbook

Kowalik, Wojciech; Aktas Bozkurt, Melike; Sousa, Cristina Manuela Leal; Pessoa, Ana Teresa; Marques, Carlos Peixeira; Leal, Carmem; Marques, Carla

This Handbook describes the development and implementation of one training programme for students developed by UTAD during the spring of 2022 and implemented during the fall of the same year. The programme development was mainly based in the three HEI’s experience with entrepreneurship formal education and in a survey identifying students’ major competence gaps. Survey results suggested that, over and above dev...

Date: 2023   |   Origin: Repositório da UTAD

Tracking changes in tourism demand with point-of-sale data: The case of Portugal

Marques, Carlos Peixeira; Guedes, Alexandre; Bento, Ricardo

This study extends the literature on big data applied to tourism by validating the significance of point-of-sale (POS) electronic transactions, which have received little attention within tourism literature, as a reliable and effective alternative to surveys on guests stays at tourist accommodation establishments. Compared with official statistics on occupancy of tourist accommodation establishments, data on PO...

Date: 2022   |   Origin: Repositório da UTAD

Networks in tourism planning: Stakeholders’ perceptions of an astrotourism project

Tapada, Alberto; Marques, Carla Susana; Costa, Carlos; Marques, Carlos Peixeira

The present research aims to listen to a group of stakeholders and the different territorial visions, proposing the creation of a new cooperation model that simultaneously serves the needs of the Tua Valley region and the expectations of its actors and contributes to the success of the Tua Valley Regional Natural Park's Astrotourism Project. Eight representatives of regional organisations were interviewed to as...


Rural tourism recovery between two COVID-19 waves: the case of Portugal

Marques, Carlos Peixeira; Guedes, Alexandre; Bento, Ricardo

During the summer of 2020 intra-national mobility restrictions were lifted in most European countries, and domestic tourism partially cushioned the negative impacts of plunging international arrivals. Considering the perceived risk of crowding, low tourist density destinations were expected to benefit from shifts in tourists’ preferences. This paper shows that, in the case of Portugal, preference for tourism in...

Date: 2021   |   Origin: Repositório da UTAD

Place attachment and involvement with rural wine tourism

Silva, Carla; Kastenholz, Elisabeth; Marques, Carlos Peixeira

Tourism is motivated by the desire to experience distinct places and these places are typically perceived and linked to distinct images, emotions and meanings. The physical, natural and social and cultural elements of a place are important differentiating factors to attract, involve and attach people to them, both as visitors and residents. Place attachment and involvement has received increasing interest among...

Date: 2021   |   Origin: Repositório da UTAD

Place attachment and Involvement with rural wine tourism

Silva, Carla Maria; Kastenholz, Elisabeth; Marques, Carlos Peixeira

Tourism is motivated by the desire to experience distinct places and these places are typically perceived and linked to distinct images, emotions and meanings. The physical, natural and social and cultural elements of a place are important differentiating factors to attract, involve and attach people to them, both as visitors and residents. Place attachment and involvement has received increasing interest among...


Effects of community and networks on the adoption of sustainable fish farming c...

Santos, Marcos César dos; Madureira, Lívia; Marques, Carlos Peixeira

The intention to adopt a sustainable certification of Amazonian fish farming was studied in the Model of Goal-directed Behavior framework, confirming that this theory is relevant to explain the processes involved in the deliberative action to adopt sustainable fish farming practices. Furthermore, the model was extended to accommodate contextual regional factors associated to the community of Amazonian fish farm...

Date: 2021   |   Origin: Repositório da UTAD

Comunidades de prática digitais e sustentabilidade da aquicultura na Amazônia b...

Santos, Marcos César dos; Braga, Aurineide Alves; Marques, Carlos Peixeira; Madureira, Lívia

Este artigo destaca uma rede de aquicultores na região centro-este da Amazônia brasileira, com base em discussões do grupo WhatsApp “Peixe de Rondônia”, entre agosto de 2016 e outubro de 2017, acerca de soluções para superar os desafios ambientais, sociais e econômicos. Para tanto, buscou-se verificar a utilidade dessa rede para o compartilhamento de informações com vista à promoção da sustentabilidade do setor...

Date: 2021   |   Origin: Repositório da UTAD

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