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Organic foods: Consumer habits and commercialization strategies in Sorocaba in ...

Buquera, Rodrigo Brezolin; Marques, Paulo Eduardo Moruzzi; Franco, Fernando Silveira

Despite the growth of the organic food market in Brazil, these foods remain restricted to a minor part of the population. In this scenario, the short circuits are presented as an alternative to the predominant food distribution model, which is characterized by impersonality and long distances. This paper aims to analyze the motivation of the organic products consumers and this market in Sorocaba (in the state o...

Date: 2022   |   Origin: Oasisbr








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