33 documents found, page 1 of 4
Enhancing classroom dynamics: exploring the synergy of social marketing, neurom...
Martins, Oliva M.D.; Coelho, Ana SofiaAs a part of a research project, this paper refers to the assessment of the degree of knowledge integrating Social Marketing, Neuromarketing and Artificial Intelligence for sustainable economic development activities in Portugal. In addition, aiming to promote good behaviors and understand better the influence of Artificial Intelligence such as AI, VR, AR, big data, etc., on communications, social marketing can...
Education for Sustainable Development: What Matters?
Bucea-Manea-Țoniș, Rocsana; Păun, Dan; Martins, Oliva M.D.; Santos, Artur Jorge; Urdeș, LauraThere is a raising of concerns about the need to change environmental behaviours through economic and social activities. Education plays a significant role in this process, with schools enhancing the necessary behaviour adoption by youngsters and their community. Thus, the present study examines the relationship between different variables, such as sustainability (green public procurement, healthy food activity...
Does it bug you eating bugs? The emotions of anthropoentomophagy
Ferreira, Andreia C.B.; Rodrigues, Ricardo Gouveia; Gouveia, Ana R.; Martins, Oliva M.D.; Ferreira, Hugo; Pereira, João Alfredo; Duarte, PauloThe use of insects as food is a proposed solution for the increased demand for food worldwide, but it lacks acceptance because of restrictive emotional factors. This article aims to understand better customers’ emotions’ role in considering and consuming insect-based food. Design/methodology/approach – To assess their acceptance, an experiment was developed with 38 participants living in Portugal to identify ho...
Ethical challenge susing technology insport competitions
Bucea-Manea-Țonis, Rocsana; Păun, Dan G.; Coelho, Ana Sofia; Urdeș, Laura; Mihoreanu, Larisa; Martins, Oliva M.D.AI has become a significant tool in various fields, including medicine, business, entertainment, and sports. However, the study of AI in sports is still in its infancy, particularly in terms of ethics. While AI can improve performance, it also raises ethical concerns about fairness and access to technology (Resseguier & Vfert, 2023, West et al., 2021). This research aims to evaluate the main challenges and pote...
Social marketing: an adaptative mind map based on a comprehensive literature re...
Beck, Ceres Grehs; Martins, Oliva M.D.; Coelho, Ana Sofia; Marques, Henrique; Gron, Oleksandra; Parkhomenko, Nataliia; Almeida, João P.Using the same principles, techniques and tools as commercial marketing, social marketing considers also the desirable behavioural changes in the long term. This literature review is based on PRISMA review protocol and seeks to present a mental map that can be used to understand different socially responsible behaviours, especially eating preferences, related to social marketing, sustainability, and food. The f...
Da licenciatura ao mestrado: as influências na tomada de decisão dos estudantes...
Marques, Henrique; Martins, Oliva M.D.; Canelas, CarlosA concorrência tem estimulado Instituições de Ensino Superior (IES) a perceberem o estudante como um consumidor. Em Portugal, contrariamente à crescente procura por formações superiores, percebem-se vagas ociosas em mestrados ofertados por Institutos Politécnicos (IP) localizados em territórios de baixa densidade. O objetivo deste estudo é identificar os principais fatores de influência no processo de tomada de...
Nudging consumer behavior with social marketing in Portugal: can perception hav...
Bucea-Manea-Țoniş, Rocsana; Martins, Oliva M.D.; Urdeș, Laura; Coelho, Ana Sofia; Simion, Violeta-ElenaSimple Summary The world population has been continuously growing, along with life expectancy. More people living longer results in greater demand for different resources, such as water and energy, but also for food. It becomes imperative to ensure basic needs, including food of good quality. In this sense, providing food for all increases the demand for human and animal protein. Considering that food productio...
Causa versus efeito. Do que se trata?
Martins, Oliva M.D.; Marques, Henrique; Marques, Ana Teresa; Coelho, Ana SofiaA relação dos indicadores com o respectivo construto pode ser considerada de causa ou efeito. Considerando que o construto possa ser definido como formativo ou reflexivo, dependendo da análise teórica que antecede a análise estatística dos dados, torna-se fulcral compreender este processo. A importância desta conceitualização teórica é justificada pelas implicações na definição e análise do modelo estrutural. N...
Artificial intelligence and the evolution of finance: opportunities, challenges...
Ranković, Marko; Gurgu, Elena; Martins, Oliva M.D.; Vukasović, MilanThe swift progression and widespread integration of Artificial Intelligence (AI) across numerous fields has been causing major shifts in conventional paradigms. One of the prime examples of such transformation is evident in the finance sector. This document delves into the immediate implications, future opportunities, the challenges being faced and the future outlook of AI in finance by conducting an exhaustive...
What do #storytelling and #marketing have in common? A comprehensive literature...
Marques, Henrique; Almeida, João Paulo; Bastos, Adriana; Martins, Oliva M.D.Storytelling is a powerful marketing tool that can be used to attract the audience's attention and influence behavior. However, this investigation seeks to understand more deeply the importance of written narratives in the marketing field. In this sense, the objective of this article is to explore similarities and identify patterns, phases or stages, variables, indicators, and respective relationships (models) ...