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Customer participation behavior and customer citizenship behavior in hotels: te...
Sadighha, Jinous; Pinto, Patrícia; Martins Guerreiro, Maria Manuela; Campos, Ana CláudiaThis study investigates customers' contribution to value co-creation by exploring the associations between customer co-creation behavior, including customer participation and customer citizenship behavior, and co-creation processes, namely, co-production and value-in-use. It combines co-creation theory with equity and social exchange theories to propose a model for customer behavior towards value co-creation. U...
Unveiling the impacts of tourist experiences on experiential image, satisfactio...
Martins Guerreiro, Maria Manuela; Pinto, Patrícia; de Matos, Nelson Manuel da Silva; Bagheri, Fatemeh; Sequeira, Bernardete; Parra, AnaThis study extends the experiential image concept by presenting a new approach. The experiential image refers to the holistic image tourists form and retain during their visit to a destination. The research involved diverse stakeholders (professionals, academics, and tourists) and draws on a large proportionally stratified sample of 2709 tourists. Exploratory factor analysis and structural equation modeling wer...
Situational context analysis of tourists’ eWOM engagement: the moderating effec...
Pérez Aranda, Javier Ramón; Pinto, Patrícia; Martins Guerreiro, Maria Manuela; Ait-Bakrim, AbderrahmanBased on interactional psychology theory, this study explored the moderating effects of hotel star category and hotel review site use intensity on two antecedents of consumer engagement with electronic word of mouth (eWOM): organizational review site competence (ORSCP) and organizational review site commitment (ORSCM). Data were collected from a cross-national sample of 443 hotels and analyzed using partial lea...
Value reciprocity mechanism in hotels: testing customer participation behaviour...
Sadighha, Jinous; Pinto, Patrícia; Martins Guerreiro, Maria Manuela; Campos, Ana CláudiaPurpose – This study investigates the reciprocity mechanism in value co-creation and clarifies how service providers may effectively trigger customer participation behaviour and boost value co-creation to enhance customer citizenship behaviour, which brings extra benefits for service providers. Design/methodology/approach – By combining equity theory, social exchange theory and co-creation theory, this research...
Building bridges between residents and tourism: attitudinal support, emotional ...
Lança, Milene; Nobre Pereira, Luis; Renda, Ana Isabel; Marques, João Filipe; Ramos, Celia; Martins Guerreiro, Maria Manuela; Hio Kuan LaiThis study explores the relationships between residents' attitudes in support of tourism, emotional solidarity with tourists and willingness to engage in pro-tourism behaviours. Residents' support for tourism hinges on their perceived benefits and costs, as influenced by theories such as the Social Exchange Theory and the Theory of Reasoned Action. Despite extensive research on residents' attitudes and tourism ...
The online destination image as portrayed by the user-generated content on soci...
Martins Guerreiro, Maria Manuela; Ramos, Celia; de Matos, Nelson Manuel da Silva; Golestaneh, Seyed Homayoun; Sequeira, Bernardete; Nobre Pereira, LuisTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment ...
The contribution of tourism experiences to eudaimonic well-being: insight from ...
Bagheri, Fatemeh; Martins Guerreiro, Maria Manuela; Pinto, Patrícia; Ghaderi, ZahedDespite the growing interest in exploring the tourism experiences of Generation Z and their significant influence on the tourism industry, there is a dearth of investigation into the eudaimonic consequences of tourism among this cohort. Eudaimonic well-being refers to understanding yourself, having a meaningful life, and actively pursuing excellence. Drawing on the psychological well-being approach, this study ...
Documentos das provas de agregação de Maria Manuela Martins Guerreiro. Titulo d...
Martins Guerreiro, Maria ManuelaThis detailed lesson is to be submitted for obtaining the academic affiliation title within the scope of number 5 of Decreto-Lei nº 239/2007, 19th of June. The theme of this lesson - Destination image for tourism Marketing: State-of-the-art and directions for future research - is developed in a Marketing and Management approach and is based on the recognition that research on destination image is relevant for b...
Customer destination-based experience and loyalty: exploring the role of touris...
Piedade, David; Martins Guerreiro, Maria Manuela; Pinto, PatríciaPurpose – Following an experiential marketing approach, this study addresses whether customer destination-based experiences (CDBE) affect tourists’ loyalty and emotions and if positive and negative emotions mediate this relationship. Hence, this study aims to verify the role positive and negative emotions play in the link between CDBE and tourists’ loyalty in a safe and joyful tourism destination in Europe. Des...
Emotional, cognitive and behavioural repercussions of hotel guests' experiences
Souki, Gustavo; Oliveira, Alessandro Silva de; Barcelos, Marco Túlio Correa; Martins Guerreiro, Maria Manuela; da Costa Mendes, JúlioPurpose - Hotels offer high-quality guest experiences to positively impact their emotions, satisfaction, perceived value, word-of-mouth (WOM) and electronic word-of-mouth (eWOM). This study aims to investigate the impacts of the quality perceived by hotel guests on their positive emotions, negative emotions, perceived value and satisfaction; verify the impacts of the price on perceived value and satisfaction; e...