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A roadmap to designing advergames: how major video games can help in the design...

Martins, Diogo Henriques

This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, c...

Date: 2017   |   Origin: Repositório Institucional da UNL
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