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Company views of consumers regarding sustainable packaging
Herbes, Carsten; Mielinger, Ellen; Krauter, Victoria; Arranz, Elena; Hurtado, Rosa María Cámara; Marcos, Begonya; Poças, Fátima; Maya, Salvador Ruiz deIn the transition towards more sustainable food packaging, food companies play a key role: they decide what type of packaging to use in their production. Past research posits that corporate decision making on sustainable packaging is driven by perceived consumer demand, making it important to understand how companies see consumers, a topic largely neglected in the literature. Our study aims at uncovering how fo...
Decision-making processes on sustainable packaging options in the European food...
Weinrich, Ramona; Mielinger, Ellen; Krauter, Victoria; Arranz, Elena; Hurtado, Rosa Maria Camara; Marcos, Begonya; Poças, Fátima; Maya, Salvador Ruiz deFood packaging improves shelf life and allows longer transportation distances in global food supply chains, but it is also responsible for huge volumes of waste. The transition to sustainable packaging by food companies has often been slow and inconsistent. How decisions on (sustainable) packaging are made within companies in the food sector remains mostly opaque to research. To explore the decision-making proc...