14 documents found, page 1 of 2

Cultural contrasts in vegan food choice: a multi-methods comparative analysis o...

This study examines the impact of consumption values on vegan food purchase intentions through a cross-cultural comparison between India and Portugal, two culturally distinct countries with divergent food traditions and value systems. Using the Theory of Consumption Values (TCV) as the framework, we analyze how functional, emotional, social, epistemic, conditional, and ecological values impact vegan purchasing ...

The million-euro answer: party youth wings: views on the opportunities and chal...

Research on the relationship between youth, politics, and social media in Europe often overlooks the role and views of party youth wings. In this study, we seek to fill this gap by understanding (1) the objectives guiding the political communication of party youth wings on social media and (2) the opportunities and challenges they identify in the process. We do so by conducting semi-structured interviews with r...

Satisfaction and dissatisfaction in wine tourism: a user-generated content anal...

Consumer satisfaction plays a critical role in the success and survival of tourism organizations, including wine tourism. This study aims to identify the determinants of satisfaction and dissatisfaction in wine tourism experiences using a customer-centric approach and analyzing user-generated content. The analysis reveals that satisfaction and dissatisfaction in wine tourism are influenced by different factors,...

It speaks to me: the influence of Covid-19 and the rise of far-right populism o...

The increasing electoral abstention of young people is a global problem that has raised concerns both inside and outside the academy. However, recent research suggests that young people are significantly more likely to vote when causes or issues close to them are at stake. This article explores the influence of context (Covid-19 and far-right populism) on youth voter turnout. Using a triangulation of methods, d...

Something old, something new, something borrowed: the Instagram activity of por...

A state-of-the-art review on international strategic alliances: do we really kn...

This review explores recent literature on international strategic alliances (ISAs). Management of alliances requires a better understanding of different dimensions and components of ISAs and of their role. This review provides a state-of-the-art understanding of the concept using content analysis of 85 ISA articles. There is limited research on the concept of ISA and the components that affect the alliances’ fo...

Sensory marketing at the destination level: a conceptual approach

Marketing strategies adopted in many destinations do not take into consideration the potential of the senses to generate memorable experiences. By ignoring a driving force of intangibility, such strategies do not value a major source of differentiation. In fact, in a time where the intangible assumes an essential role, the senses emerge as a key for the differentiation of a particular destination when compared ...

Cultural dimensions impact on customer’s expectations about the hotel service: ...

Due to its dynamic nature and its importance in the service process definition, customer’s expectations have been hardly studied, however, very few focused on the impact of culture on customer’s expectations formation, as customer’s can belong to different cultures. Also, the study of customer’s expectations about tourism services has increased, mostly applied in developed countries from the north hemisphere. S...

The influence of culture in customers’ expectations about the hotel service in ...

Due to their dynamic nature and importance in the service process defi nition, customers’ expectations have gained attention from researchers and practitioners, and have been essentially focused in developed countries from the Northern Hemisphere. Still, countries, regard less of the hemisphere, have di erent levels of socioeco nomic development and cultural patterns that can have di erent infl uence on custome...

Os 5 sentidos associados a Portugal na perspectiva dos turistas

Considerando a importância dos cinco sentidos para o marketing turístico, procurou-se conhecer as sensações experienciadas e recordadas pelos turistas estrangeiros que visitam Portugal de forma a responder às seguintes questões: Como é que os turistas de diversos países experienciam Portugal? Como é caraterizado Portugal a nível sensorial pelos turistas? Quais os sentidos a enfatizar nas estratégias ...