O foco central das VI Jornadas esteve na apresentação e discussão de casos para ensino, um método que permite aos participantes analisarem situações empresariais e organizacionais reais, promovendo o desenvolvimento de habilidades analíticas e estratégicas. Com a participação de estudantes e pesquisadores de diversas instituições, o evento proporcionou um ambiente dinâmico de troca de experiências e construção ...
Organizational practices are the link between the micro and the macro level of organizations. At the micro level we find theorists as strategy-as-practice, focused on strategy as a social practice, strategies and day-to-day activity, concerned with strategizing. At the macro level we find theories such as dynamic capabilities with a focus on routines and capabilities at the organizational level. This study corr...
The dairy sector in Santa Catarina has been standing out in recent years, but there are still many challenges for the category, especially those which had been faced since the sector crisis in 2017. This study aims to analyze the knowledge absorption process of dairy company Tirol. For this research, a qualitative case study was used, and the data was compiled through interviews with executives who participated...
This study aimed to evaluate the impact of learning orientation on organizational innovation in the means of lodgings in Santa Catarina. The descriptive and quantitative research was carried out by means of a survey, with a sample of 162 respondents. For data analysis, the structural equation modeling technique was used. The results show a positive relationship between learning orientation and innovation in the...
Este estudo teve por objetivo analisar o relacionamento entre a capacidade absortiva (ACAP) e orientação empreendedora (OE) em hotéis de Florianópolis/SC. O estudo testou a hipótese de que a Capacidade Absortiva influencia a Orientação Empreendedora. Para isso foi realizado um estudo quantitativo, de caráter descritivo, utilizando-se o método levantamento ou survey. A população alvo foi composta de hotéis situa...
Este caso descreve como algumas variáveis influenciaram o desenvolvimento de uma inovação direcionada a melhorar os processos de produção animal e de conservação de espécie de ovino no município de Morada Nova/CE. O caso conta as atividades de um pesquisador da Empresa Brasileira de Pesquisa Agropecuária – Embrapa, entendidas como Capacidade Absortiva – ACAP. O dilema central reside em como o pesquisador estabe...
This article aims to analyze the scientific production about Institutional Theory indexed in Scopus database addressed to the Management area from 2000 to 2013. It was evidenced: the most prolific author on Institutional theory is Currie, G.; the universities with higher number of publications were University of Alberta and University of Nottingham. Within the national scenery, two journals appeared, RAE – Revi...
This paper’s theme lies in the interaction between the organizational strategy and the environment of small companies and aims to analyze the relation between the scanning of environmental information, strategic behavior and performance. As a research method, the survey-type quantitative approach was used. The application of questionnaires and data analysis were also used alongside this method, using correlatio...
O objetivo deste estudo é compreender os períodos de adaptação estratégica da empresa Celulose Irani S.A entre 1994 a 2012 e correlacioná-los com as capacidades estratégicas apresentadas no modelo de Desarbo et al. (2005). Adotou-se a abordagem qualitativa, à luz do paradigma interpretativista. Utilizou-se o método estudo de caso descritivo. Os dados foram coletados por meio de pesquisa documental e de campo se...
This study aims to demonstrate the relationship between organizational environment and strategic behavior, through the perception of inn managers in the metropolitan area of Florianópolis, since the hotel industry is the fastest growing sector in Brazil, especially in Santa Catarina. The research was descriptive and quantitative. Data were collected through a survey, and since the population size...