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An insight into the Journey of Digital Nomads in Portugal

Abreu, Madalena; Sampaio, Luana Pinheiro

This study aims to understand the reasons why digital nomads are increasingly choosing Portugal as their temporary home, while also mapping their consumer journey — a lifestyle that blends work, leisure, travel, and personal fulfillment. The methodology included a literature review and the use of questionnaires to assess the profile, lifestyle, and decision-making process of digital nomads living in Portugal. T...

Date: 2025   |   Origin: International Journal of Marketing, Communication and New Media
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O Mapeamento da Jornada da Experiência dos Nómadas Digitais em Portugal

Sampaio, Luana Pinheiro

O presente estudo busca mapear a jornada do consumidor os “nómadas digitais”. Estes consumidores apresentam características peculiares, ao conciliarem trabalho, lazer, viagens e auto-realização em sua rotina. Ao sairem do estilo de vida padrão, no contexto da sua vida profissional, os nómadas procuram transformar o seu espaço profissional e de lar, mesmo que temporariamente. Determinar os locais onde pretendem ...

Date: 2024   |   Origin: Instituto Politécnico de Coimbra
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