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A global experiment on motivating social distancing during the COVID-19 pandemic
Legate, Nicole; Nguyen, Thuy-vy; Weinstein, Netta; Moller, Arlen; Legault, Lisa; Vally, Zahir; Tajchman, Zuzanna; Zsido, Andras N.; Zrimsek, MihaFinding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-support...
In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No ...
Dorison, Charles A; Lerner, Jennifer S; Heller, Blake H; Rothman, Alexander J; Kawachi, Ichiro I; Wang, Ke; Rees, Vaughan W; Gill, Brian P; Gibbs, NancyThe COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., "If you do not practice these st...