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Happiness maximization is a WEIRD way of living

Krys, Kuba; Kostoula, Olga; Tilburg, Wijnand A. P. van; Mosca, Oriana; Lee, J. Hannah; Maricchiolo, Fridanna; Kosiarczyk, Aleksandra

Psychological science tends to treat subjective well-being and happiness synonymously. We start from the assumption that subjective well-being is more than being happy to ask the fundamental question: What is the ideal level of happiness? From a cross-cultural perspective, we propose that the idealization of attaining maximum levels of happiness may be especially characteristic of Western, educated, industrial,...


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