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Communicating citizen science: strategies for different target audiences.

Navalhas, Inês; Marín-González, Esther; Magalhães, Joana; Luís, Cristina

Applying communication strategies to citizen science initiatives aimed at different target audiences involves planning a set of elements that are crucial to efficient communication. To this end, the newsera project accompanied several citizen science projects in Portugal, Spain and Italy, which co-created, together with quadruple helix target audiences, customized communication strategies tailored to their obje...

Date: 2025   |   Origin: Análise Social

Science journalism in pandemic times: perspectives on the science-media relatio...

Marín-González, Esther; Navalhas, Inês; Dijkstra, Anne M.; De Jong, Anouk; Luís, Cristina

Several studies have investigated the relationship between scientists and journalists. However, Southern Europe has been less studied when it comes to understanding the nature and effectiveness of collaborations between these two groups of professionals. To address this gap, this study focused on researchers (i.e., academics and scientists from different fields, including clinical researchers and medical doctor...


Keeping participants engaged in citizen science projects: the role of science c...

Luís, Cristina; Navalhas, Inês; Marín-González, Esther; Magalhães, Joana; Arias, Rosa; Giardullo, Paolo; Leguina, Leire

Scientists, policy makers and non-governmental organisations, among other actors, increasingly recognize the relevance of conducting research through citizen science (CS). As such, new projects involving this practice continue to emerge. Participants in CS projects can be engaged in various steps, which can range from contributions in designing the projects and defining/prioritising hypotheses, collecting, and ...


A methodological approach to co-design citizen science communication strategies...

Magalhães, Joana; Guasch, Blanca; Arias, Rosa; Giardullo, Paolo; Elorza, Ana; Navalhas, Inês; Marín-González, Esther; Mazzonetto, Marzia; Luís, Cristina

Citizen Science (CS) can help change the paradigm of science communication. To test this, 38 ongoing CS projects from Italy, Portugal and Spain have been selected by the H2020 NEWSERA project to act as pilots in the development of communication strategies, specifically targeting stakeholders in the quadruple helix. The projects, together with stakeholder representatives and science communication and journalism ...


PubhD Portugal: Desafios e oportunidades em pandemia

Carvalho, Ana Santos; Sousa, Fábio; Costa, Marta; Quatorze, Marta; Ferreira, Miguel; Amaral, Sara; Figueira, Carolina; Leitão, Inês; Pereira, Sérgio

O PubhD Portugal é uma iniciativa de comunicação de ciência que aproxima a investigação científica da sociedade. Uma vez por mês, dois ou três alunos de doutoramento, de áreas diferentes, encontram-se num bar para falar da sua investigação, dos seus trabalhos, das suas descobertas e frustrações. Neste ambiente descontraído, projetos de várias áreas são apresentados em apenas 10 minutos cada, e constituem temas ...


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