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Graphical and ergonomic evaluation of symbols on traffic signs

Neves, J.V.M.; Noriega, Paulo; Raposo Daniel; Ribeiro, Rogério

In Europe, traffic signs, although identical, are not the same, varying from country to country, focusing this study on the Portuguese case. The guiding principles and technical standards for the development, production and installation of traffic signs in Portugal are defined in a normative document, the Traffic Signaling Regulation. Regulatory Decree No. 6/2019 presents the first major revision to the Traffic...


Visual thinking through diagrams

Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, J.V.M.

he purpose of this paper is to identify what kind of schemas or diagrams are most functional as a way of visualizing and transposing ideas.It aims to gather knowledge about how some ideas were interpreted after visualizing visual schemes, especially abstract concepts and the union of dispersed information. Currently, the intangible concepts that define a brand become increasingly complex to express and are almo...


Recursos naturais e desenvolvimento local : caso estudo do Município de Proença...

Alberto, D.; Almeida, C.A.M.; Santos, Domingos; Quinta-Nova, L.C.; Neves, J.V.M.

As estratégias territoriais são importantes instrumentos de apoio ao desenvolvimento local; tendo por base os recursos endógenos próprios de cada território, identificam os eixos estratégicos de intervenção e os projetos considerados prioritários no suporte ao ciclo de desenvolvimento local. Território de baixa densidade, marcado pela recessão demográfica e pela ruralidade o município de Proença-a-Nova enfrenta...


Using diagrams to explain brand concepts and implement visual identities

Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, J.V.M.

Most companies subcontract consultants or companies specialised in Design and Branding. In this context, most of the Visual Identity (re)design projects of the brand/corporate end up being developed externally to the companies.The Design and Branding consultant or company usually plays a role in the stages of request, research, concept, strategy, tactics and, tending to disappear during the operationalization o...


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