2 documents found, page 1 of 1
Internal Marketing as a Driver of Workplace Happiness and Organizational Perfor...
Neves, Miguel Silva; Gonçalves, Joana Sobreiro; Veloso, Cláudia Miranda; Sousa, Bruno BarbosaInternal marketing plays a crucial role in the organizational success of companies, particularly in fostering employee well-being and workplace happiness. This study aims to analyze the relationship between internal marketing practices and employee happiness, focusing on their impact on motivation, job satisfaction, and talent retention. Through a qualitative methodology, including semi-structured interviews an...
The importance of internal marketing in achieving job satisfaction and organiza...
Neves, Miguel Silva; Sousa, Bruno Barbosa; Gonçalves, Joana; Miranda Veloso, CláudiaPurpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environmentMethodology: The methodology adopted is entirely qualitative, based on documentary analysis, semi-structured interviews and a focus group with questions about internal marketing.Results: Th...