3 documents found, page 1 of 1
Populism against Populism: a pragmatic-discursive analysis of the verbal con- t...
Ninitas, Mariana SilvaThis paper presents the results of an exploratory work, whose main goal is to analyze the construction of verbal polemics in opinion articles about drug addiction in Portugal. Assuming that verbal polemics’ main focus is the disqualification of the opponent, and following the perspectives of Discourse Analysis, Pragmatics and Studies on Argumentation, we conclude that the authors of the texts under analysis, mo...
The miracle of youth: a linguistic analysis of samples of advertising discourse...
Barbosa, Sílvia; Ninitas, Mariana Silva In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a...
Agreeing to disagree: discourse-pragmatic analysis of verbal polemics in opinio...
Ninitas, Mariana SilvaThe main goal of this study is to analyze the construction of the polemical discourse, from a corpus composed by opinion texts concerning the Orthographic Agreement of 1990 (from now on OA90), taking into account the perspective of Discourse Analysis, Pragmatics, Rhetoric, Argumentation and Interactional Linguistics. The analysis of the corpus allows us to conclude that the speakers manipulate several strategie...