All hotels receive numerous booking requests every day, either directly or through online travel agencies, but only a small percentage of these requests are converted into reservations. Low conversion rates generate an additional layer of uncertainty into the hotel demand function and pose a challenge for revenue maximization. Consequently, optimizing the conversion rate is a top priority for all hotel managers...
This study examines the relationships among resident empowerment, perceptions of tourism costs and benefits, and support for sustainable tourism development (SSTD) in a small island destination dominated by all-inclusive resorts. Using survey data from 341 residents in Cape Verde and employing PLS-SEM analysis, results reveal significant relationships between empowerment, benefits, and SSTD. The perception of a...
This systematic literature review (SLR) explores current state-of-the-art artificial intelligence (AI) methods for forecasting hotel demand. Since revenue management (RM) is crucial for business success in the hotel industry, this study aims to identify state-of-the-art effective AI -based solutions for hotel demand forecasting, including machine learning (ML), deep learning (DP), and artificial neural networks...
Accurate hotel occupancy forecasting is vital for optimizing hotel revenue, yet interpretable machine learning tools lack extensive research. This paper presents a two-step approach utilizing historical and advanced booking data. Principal Components Analysis (PCA) groups similar patterns in booking curves, followed by a pickup forecasting model to predict occupancy. Evaluating the approach using real booking d...
Resident empowerment is an effective tool that contributes to the sustainable development of tourism. However, in many low-income countries, tourism is usually implemented through an imperialist tourism development model, questioning the sector's true intentions for this type of development. Within this backdrop, this study aims to investigate how, under such conditions, residents' perception of imperialism is ...
This study explores the relationships between residents' attitudes in support of tourism, emotional solidarity with tourists and willingness to engage in pro-tourism behaviours. Residents' support for tourism hinges on their perceived benefits and costs, as influenced by theories such as the Social Exchange Theory and the Theory of Reasoned Action. Despite extensive research on residents' attitudes and tourism ...
This study developed a new version of the Resident Empowerment through Tourism Scale - the RETS 2.0 by integrating two new dimensions of empowerment - economic and environmental empowerment - that the original RETS left off. The RETS 2.0 also abbreviates the original RETS to three items per a construct, reducing response burden, and opening up space for measuring different antecedents and outcomes of empowermen...
Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment ...
Recent trail development has been motivated by sustainable tourism destination principles, suggesting a paradigm incorporating an eco-cultural trail concept. As with conventional trails, eco-cultural trail destination governance necessitates coordinated development and management of all landscape elements, emphasizing and protecting cultural and natural assets. This research aims to provide a sustainable strate...
Sustainable tourism assessment models emphasize the need for holistic, integrated evaluations of tourism destinations, particularly in mature and mass tourism areas. While best practices can be shared, each destination requires a tailored approach, considering its unique features like infrastructure and natural assets. Research shows that sustainable tourism should involve continuous evaluation rather than a on...