27 documents found, page 1 of 3
Exploring the evolution of suggested improvements to pro-environmental sustaina...
Cayolla, Ricardo; Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, TeresaWe examined fan feedback on a professional sport team’s (PST’s) pro-environmental sustainability initiatives, with particular attention to the extent to which these initiatives evolve. Two waves of data collection were conducted in a longitudinal perspective through an open-ended questionnaire to explore fans’ suggestions of pro-environmental sustainability initiatives that a professional sport club should prom...
Perception of staff, food, activities program, satisfaction, and behavioural in...
Sousa, Marisa; Gonçalves, Celina; Biscaia, Rui; Carvalho, Maria JoséThousands of children participate in child camps annually (Feenstra, 2015). Usually, child sports camps (CSC) provide different services (activities program (AP), food, and interaction with staff; Costa et al., 2004) that can influence consumer satisfaction (Tsuji et al., 2007) and their future BI (Sousa et al., 2023). Since CSC have two types of consumers (parents and participants; Lehto et al., 2020), camp ma...
Neural correlates of fanhood: The role of fan identity and team brand strength
Biscaia, Rui; Baumeister, Roy F.; Chan, Hang-Yee; Duarte, Isabel C.; Castelo-Branco, Miguel; Cayolla, RicardoIntroduction: We analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli. Methods: A total of 53 fMRI scans with fans of two professional sport teams were conducted. Following up on a previous study we focused on the differences between fandom levels as well as the contrast between two team “brand” strength. Neural responses were compared among indi...
Does pro-environmental attitude predicts pro-environmental behavior? Comparing ...
Cayolla, Ricardo; Escadas, Marco; McCullough, Brian P.; Biscaia, Rui; Cabilhas, Ana; Santos, TeresaEnvironmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relationship between individuals' pro-environmental attitude and pro-environmental behavior; and to compare two groups of individuals that encompass emotional and cognit...
An analysis of the perception of brand equity among members and non-members of ...
Miranda, Yves; Pedroso, Carlos Augusto Mulatinho de Queiroz; Barros Filho, Marcos Antonio; Biscaia, Rui; Brandão, AméliaA strong brand has been identified as a long-term success factor. Still, there is a gap in the perception of different types of fans about the brand equity dimensions of football teams and how their dimensions influence loyalty in the Brazilian context. The purpose of the present study was to analyse the perception of brand equity among members and non-members of football teams and its influence on behavioural ...
Fans' perceptions of pro-environmental sustainability initiatives in sport and ...
Escadas, Marco; Biscaia, Rui; Kellison, Timothy; Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThe purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging ...
Biscaia, Rui; Baumeister, Roy F.; Fetscherin, Marc; Brito-Costa, Sónia; Duarte, Isabel C.; Castelo-Branco, Miguel; Cayolla, RicardoThis study uses neuroimaging methods to identify patterns of brain activation among sport fans in reaction to team stimuli. In a whole-brain analysis without selected regions in advance, the purposes were to identify the structures involved when fans are exposed to positive, neutral, and negative events and to learn what events activate more limbic networks. A total of 53 individuals participated in and functio...
The rooted fan: Exploring suggested improvements to a professional sport team’s...
Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, Teresa; Cayolla, RicardoSustainability initiatives in sport have the potential to tap large audiences and encourage climate action at events and in consumers’ daily life. However, their effectiveness depends on the acceptance of fans and other supporters (McCullough & Trail, 2021). Fans’ sustainable behaviors during sporting events and in daily life have been subject to researchers’ attention (Casper et al., 2021). Despite the many pr...
Pro-environmental benefits of being deeply in love with the club: How brand lov...
Escadas, Marco; Biscaia, Rui; Ahuvia, Aaron; Santos, Teresa; Cayolla, RicardoPrevious studies have often pointed out how the importance of fans’ emotional connection with sport organizations (Koenigstorfer et al., 2010). However, little is known about how this connection can benefit society as a whole, particularly in terms of pro-environmental behaviours. This research aims to examine the relationship between fans’ perception of clubs’ pro-environmental sustainability initiatives and t...
Service quality, satisfaction and behavioural intentions in sport child camps: ...
Sousa, Marisa; Gonçalves, Celina; Biscaia, Rui; Carvalho, Maria JoséPurposeThis study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions.Design/methodology/approachData were collected from participants (n = 258) and parents (n = 226) of a sport child camp. A confirmatory factor analysis analysed the psychometric properties of the constructs, and a subsequent structural equation model...