The business environment is a complex and dynamic system that needs to be “looked at” properly in order to succeed. Complex and critical situations that have occurred and are occurring in organizations make it difficult to create and maintain a competitive advantage. Factors such as globalization, dissolution of commercial borders and the creation of global business networks are some of the new opportunities an...
O ambiente dos negócios é um sistema complexo e dinâmico que necessita de ser analisado de forma cuidada, para se obter sucesso. Situações complexas e críticas que ocorreram e ocorrem nas organizações dificultam, a criação e manutenção de vantagem competitiva. Fatores como a globalização, cessação de fronteiras comerciais e criação de redes globais de negócio, são algumas das novas oportunidades e ameaças que t...
Organizations have been going through complex and critical situations, making it difficult to creating and maintaining a sustainable competitive advantage, in a turbulent business environment, making the future unpredictable and unstable. Globalization has changed the way business is analyzed and oriented. Its impact is broad and comprehensive, leading to an analysis and reflection of current business approache...
As organizações têm passado por situações complexas e críticas, o que dificulta a criação e manutenção de vantagem competitiva sustentável, num ambiente de negócios turbulento, tornando o futuro imprevisível e instável. A globalização modificou o modo como os negócios são analisados e orientados. O seu impacto é amplo e abrangente, levando a uma análise e reflexão das atuais abordagens de negócios e respetivas ...
An economic reality, where the changes of the surrounding environment are frequent, implies a different perspective of success in what the fabric business is concerned. Facing a context of an accelerated change, the perspective of an effective and successful business in short term can turn out to be unsuccessful, in medium or long term. Technological innovations, the complex economic context, uncertainty about ...
Currently, organizations must understand that, to reach the external costumer they must, first reach the internal costumer, that is, they must practice internal marketing. The present study has the objective to verify if the SMB’s of the Lafões Region practice internal marketing and in which form this concept is assumed as a strategy to motivate the collaborators. In this sense, the study was developed accordin...
Today, information technology supports business operations, supply chain and business improvements for customers. This article analyzes the motivation that should be directed to the company to outsource activities, related to its engineering processes, concerned with the development of new products, taking into account the risks associated with outsourcing. Business Process Outsourcing is a strategic decision t...
Atualmente, as organizações devem compreender que para alcançar o cliente externo, primeiro é necessário que se alcance o cliente interno, isto é, devem praticar o marketing interno. O presente estudo tem como objetivo verificar se as PMEs da Região de Lafões praticam marketing interno e de que forma este conceito é assumido como uma estratégia para motivar os colaboradores. Neste sentido, o estudo desenvolveu-...
The São Dâmaso Church is in the history of Guimarães an unavoidable reference in the end of the XVII century and during the XVIII century. It is a reference for the hiring of well-known local artists and especially for what we can still admire nowadays. The works of architectonical character and the orders of the decorative programs of this temple constitute, an important legacy of the religious, economic and a...
Inexistente