Processing is oriented by goals that determine the details of the stimuli to be attended. Previous studies claim that the determination of word valence (neutral, positive, or negative) is prioritized at early processing stages. This effect of immediate processing of affective information is supported by behavioral and psychophysiological evidence. Here we address this primacy of affect hypothesis in word proces...
Abstract: Processing is oriented by goals that determine the details of the stimuli to be attended. Previous studies claim that the determination of word valence (neutral, positive, or negative) is prioritized at early processing stages. This effect of immediate processing of affective information is supported by behavioral and psychophysiological evidence. Here we address this primacy of affect hypothesis in w...