4 documents found, page 1 of 1
Reverse Logistics: an approach to raising awareness of the risks caused by the ...
Oliveira, Zaila Maria; Teixeira, Sara; Souza, Elnivan; Souza, Cristiane; Pessoa, RosangelaThe growth in the manufacture of medicines and their consumption has potentiated an exponential growth in the improper disposal of medicines. This improper disposal comes from the population's lack of information or choice to do it the right way, increasing the risks of contamination of the environment and of the human being. This research seeks to contribute to the awareness of the risks that the incorrect dis...
Understanding the difficulties of leadership in the context of social entrepren...
Oliveira, Zaila Maria; Holanda, Tatiana Monteiro; Teixeira, Sandrina; Teixeira, SaraFemale leadership is a new perspective on leadership, as they seek to bring their intrinsic characteristics to the organizational environment. This research aims to verify the difficulties of female leadership, based on the theoretical assumptions that women face in the context of social entrepreneurship. The research is descriptive with a qualitative approach and field research strategy. The data was collected...
Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework
Souza, Elnivan; Forte, Sergio; Teixeira, Sara; Oliveira, Zaila Maria; Teixeira, SandrinaThe association between Strategy and Financial Performance is commonly used in scientific research. However, the dichotomy between deliberate and emergent strategies, although already discussed by several researchers, does not have a consensus in the literature. Also, the predominant practice in the academy investigates the financial perspective of performance and usually does not consider its plural aspects. B...
O Marketing Digital na Conexão das Relações de Consumo
Barroso, Francisco Tiago Braga; Oliveira, Zaila MariaEste estudo tem como objetivo geral identificar as respostas do marketing digital no relacionamento com consumidores exigentes. Como método de abordagem, trata-se de um estudo de natureza qualitativa e quantitativa, com tipologia descritiva. Os dados foram coletados por meio de um roteiro de entrevista aplicada à gestora de uma loja de roupasfemininas situada em Fortaleza, Ceará e um questionário dirigido a uma...