5 documents found, page 1 of 1
In the eye of the (fire)storm: better safe or sorry? Crisis communication strat...
Souto, D.; Loureiro, S. M. C.; Schivinski, B.; Neves, H.Companies face a considerable number of online complaints on social media, with some escalating into major virality (online firestorms). Given the risks associated with reputation and sales, companies implement crisis response communication strategies to refrain audiences from forwarding content to others. Despite the positive effects of such strategies, the mechanism that underpins the effects are not yet anal...
Is apology the best strategy to mitigate online firestorms in social media?
Souto, D.; Neves, H.; Loureiro, S. M. C.Purpose – To provide a comparative overview with respect to the employment of two different crisis communication strategies, namely corrective action vs. apology, in the wake of an online firestorm and to avoid its further escalation. Design/methodology/approach – A 2x3 factorial experimental design was implemented, comprising two levels of image repair strategies (corrective action; apology), and three levels ...
Consensus must be found on intravenous fluid therapy management in trauma patients
Mota, Mauro Neves; Santos, M. R.; Cunha, M.; Melo, Filipe; Neves, H.; Abrantes, T.Introduction: Trauma is an important cause of death among young people and 30-40% of this mortality rate is due to hypovolemic shock, intensified by trauma's lethal triad: Hypothermia, Acidosis, and Coagulopathy. Nurses are responsible for managing fluid therapy administration in trauma victims. The purpose of this study is to analyse the reasons why intravenous fluid therapy is recommended for trauma patients'...
Strategies to refrain reputation crisis during online firestorms in social media
Langaro, D.; Neves, H.; Loureiro, S. M. C.Purpose – Online firestorm, a relatively new phenomenon, has drawn the attention of academia due to its harmful effects. The present paper aims to provide a comparative overview with respect to the employment of two different crisis communication strategies (CCS), namely corrective action vs. apology, in the wake of the phenomenon and to avoid its further escalation. Design/methodology/approach - The present re...
Browning effect of the melanocortins among mice different adipose tissue depots
Salazar, M.J.; Rodrigues, A.R.; Neves, H.; Almeida, Henrique; Magalhães, J.; Gouveia, Alexandra