Purpose: Technologies such as artificial intelligence or tools such as AR and VR can potentially improve performance in sports. However, not all athletes, coaches, or sports clubs can access these resources. In addition, ethical issues related to data protection need to be considered. This research aims to evaluate the main challenges and potential drawbacks of using innovative technologies in sports, which may...
AI has become a significant tool in various fields, including medicine, business, entertainment, and sports. However, the study of AI in sports is still in its infancy, particularly in terms of ethics. While AI can improve performance, it also raises ethical concerns about fairness and access to technology (Resseguier & Vfert, 2023, West et al., 2021). This research aims to evaluate the main challenges and pote...