Encontrados 33 documentos, a visualizar página 1 de 4
Shaping emerging marketing trends: The role of academia–business collaboration,...
Viana, Carla; Faria, Sílvia; Nogueira, Sónia; Rua, Orlando LimaPurpose This study aims to analyse the role of academia-business collaboration and marketing orientation in digital transformation in the context of emerging trends in marketing. Design/methodology/approach The Delphi method was used, involving a panel of 45 experts in marketing, academia-business collaborations and digital transformation, consulted in successive rounds to achieve consensus on theoretical propo...
The Role of Intercultural Communication in Fostering Organisational Creativity
Ferreira, Inês; Rua, Orlando LimaThis study aims to explore the impact of intercultural communication (IC) on organisational creativity (OC). Specifically, it analyses its contribution to organisational success, identifies challenges and advantages when integrating intercultural communication, and understands its effects on team creativity. A qualitative multiple-case study approach was adopted using purposive sampling involving semistructured...
Digital literacy as a key factor in marketing education and business-academy re...
Viana, Carla; Faria, Sílvia; Nogueira, Sónia; Rua, Orlando LimaThe 5th International Conference in Information Technology & Education, to be held at the Federal University of Rio Grande do Norte, in Natal, Brazil, between the 10th and the 12th of July 2025 is a multidisciplinary conference with a special focus on new information technologies in the Education sector.
Big Data as an emerging paradigm in organisations' management: a bibliometric a...
Gonçalves, Sidalina; Ventura, José Biléu; Rua, Orlando Lima; Dias, Rui; Galvão, RosaThe Big Data Age defines the present era, and the globalisation of business makes it pressing to derive valuable insights from data so that organisations can make sustained decisions. There is no consensus in the literature on how organisations should guide the vast volume of data in value creation or galvanise performance gains. The study aims to address these gaps by reviewing the literature searching WoS usi...
Relating big data, value creation, performance and decision-making: multiple ca...
Gonçalves, Sidalina; Ventura, José Biléu; Rua, Orlando Lima; Dias, Rui; Galvão, RosaThis study aimed to understand how big data (BD) contributes to value creation in organisations and provides relevant, integrated, and timely information for the performance measurement/assessment model that supports top-management decision-making. The empirical study employs a qualitative methodology comprising five cases using the multiple-case study method. The data collection instrument was semi-structured ...
Relating Big Data, Value Creation, Performance and Decision Making: Multiple Ca...
Gonçalves, Sidalina; Ventura, José Biléu; Rua, Orlando Lima; Dias, Rui; Galvão, RosaThis study aimed to understand how big data (BD) contributes to value creation in organisations and provides relevant, integrated, and timely information for the performance measurement/assessment model that supports top-management decision-making. The empirical study employs a qualitative methodology comprising five cases using the multiple-case study method. The data collection instrument was semi-structured ...
Impact of Covid-19 on the Employees’ Mental Health and How it Hampers Creativit...
Rua, Orlando Lima; Getachew, SamrawitThe study aims to carry out a cross-cultural analysis of the impact of Covid-19 on employees’ mental health. The study also analyse ways in which Covid-19 hampers creativity and innovation. The study was guided by four specific objectives which include determining the effect of Covid-19 on the mental health of workers namely to identify factors that contribute to mental health problems among employees during Co...
The impact of creativity as a foremost attraction for a business through social...
Rodrigues, João; Rua, Orlando Lima; Faria, SílviaInvesting in creativity and innovation in companies, developing differentiated products and services, suggesting more creative uses for existing products or even discovering new ways of positioning themselves in the market are increasingly encouraged in the corporate and business sphere [...]
Contributions of the balanced scorecard as a support instrument in strategic de...
Gonçalves, Sidalina; Ventura, José Biléu; Rua, Orlando Lima; Bernardes, ÓscarDespite the existence of various studies and literature reviews conducted around the balanced scorecard theme, it is considered important to undertake an in-depth update of the state of the art on this subject. To achieve this purpose, our research aims to conduct a bibliometric study to analyse the contributions of the balanced scorecard as an instrument to support strategic decision-making. To this end, we co...
Linking brand and competitive advantage: The mediating effect of positioning an...
Rua, Orlando Lima; Santos, CatarinaThe purpose of this paper is to analyze the relationship between brand and competitive advantage (through differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed using a quantitative methodological approach. The object of the study was Portuguese exporting companies in the footwear industry, to which a questionnaire survey was applie...