6 documents found, page 1 of 1

RESPONSABILIDADE SOCIAL EMPRESARIAL DO VAREJO NO BRASIL

Este trabalho explora a atuação de grandes empresas varejistas brasileiras com relação à Responsabilidade Social Empresarial (RSE), verificando o estágio em que estas se encontram, e se na gestão são aproveitadas as características do varejo para disseminar suas ações. Para tanto foram realizados cinco estudos de caso baseados em dados secundários publicados em diferentes fontes sobre as empresas, dados do leva...

O varejo de alimentos para consumidores de baixa renda no Brasil

Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this study is to investigate food retailing for lowincome consumers in Brazil. This work brings a retrospective of the findings of some investigations conducted in Brazil about the low-income mark...

Perfis de área de influência de supermercados

This work aims to offer a contribution to the retailing knowledge in Brazil by integrating theoretical and empirical aspects about Trading Area - an extremely important concept in retailing. The methodology encompasses a review of the existing theoretical knowledge, and develops an empirical investigation about the Trading Area phenomenon, with customers from Brazilian supermarkets. Through our analysis process...

Um estudo dos supermercados no Brasil: uma investigação sobre a demanda de merc...

This work is built upon findings of previous studies1 conducted by the author, and aims to offer a contribution to the infant retail theory. We managaed to develop and operationalize the concepts of trading area, market demand, and market share, and also to analyse the resultas of these indicators for the 27 supermarkets, in São Paulo, which were studied in our extensive empirical research. An econometric model...

Antecedentes da confiança para o varejista de moda

Determinants of relationship continuity between fashion retailers and suppliers...