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The expectations involved in an audiovisual and multimedia degree internship: C...

Barradas, Teresa; Passarinho, Aldo; Nunes, Tiago; Travasso, Rui

This article investigates a case study regarding students, former students, and internal and external supervisors of the Degree in Audiovisual and Multimedia at the Polytechnic Institute of Beja (IPBeja). As a methodology, we opted for an exploratory investigation, adopting a case study as the method and a questionnaire survey as the data collection technique, using a quantitative approach to the research. This...


Teacher support for project-based learning on audiovisual and media production ...

Passarinho, Aldo; Nunes, Tiago; Travasso, Rui; Penacho, Maria Teresa

This article investigates the intersection between Problem-Based Learning (PBL) and the field of audiovisual and media production. The study is grounded in a systematic literature review, through which a curated selection of publications was analysed to extract data relevant to the application of PBL within this domain. The analysis led to the identification of key insights and the formulation of practical reco...


The relationship between colour and sound in a bachelor in audiovisual and mult...

Passarinho, Aldo; Nunes, Tiago; Travasso, Rui; Penacho, Maria Teresa

This article arises from a case study of the bachelor’s degree in Audiovisual and Multimedia at the Polytechnic Institute of Beja (IPBeja) carried out in 2024. The study revealed that colour theory is one of the most influential theories related to audiovisual and multimedia, but there is a perception that colour is strictly linked to the image. This result led to the need for a structured and well-founded conn...


Volto Já - Programa de Intercâmbio Sénior:Projeto na Área do Turismo Social Sénior

Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João António Marujo do; Barradas, Luís Cláudio; São João, Ricardo

O Volto Já pretende operacionalizar um programa de cooperação entre organizações de Economia Social que promova o intercâmbio de seniores institucionalizados, proporcionando lhes experiências culturais, turísticas e artísticas. Os seus principais objetivos são: (i) fomentar o envelhecimento ativo e melhorar a qualidade de vida (bem estar, satisfação com a vida, felicidade, etc.) dos seniores institucionalizados...


Volto Já – Senior Exchange Program: From Idea to Implementation

Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João António Marujo do; Barradas, Luís Cláudio; São João, Ricardo

Purpose: The general aim of Volto Já was the operationalisation of a Social Senior Exchange Programme between Social Economy Organisations that promotes cultural, touristic, and artistic experiences. Volto Já developed a set of actions with a direct impact on seniors’ active ageing and social inclusion. The programme was developed between August 24, 2018 and February 23, 2021. This paper aims to present the mai...


Media design in the strategy of emotional relationship with elderly people: Cas...

Passarinho, Aldo; Santos, Cristina; Oliveira, Sandra; Leal, Susana; Vivas, Carla; Alves, A.

This article reports a case study through the description of the communication process and definition of graphic identity, production, and broadcast media made for the multidisciplinary scope of a project ("VOLTO JÁ" project) for an elderly audience. The project VOLTO JÁ aims to implement a senior social exchange program in social economy organizations, seeking to promote tourism experiences for the elderly and...


Communication design and market analysis in senior tourism: Volto Já project

Passarinho, Aldo; Rodrigues, Ana; Santos, Cristina; Amaral, Marta; Diniz, Alice; Santinhos, Joana

Purpose: The following study aims to describe the participation of a multidisciplinary team from Polytechnic Institute of Beja, in VOLTO JÁ project. This project aims to operationalize a cooperation program between social economy organizations, and it promotes the exchange institutionalized seniors, providing them with cultural, tourist and artistic experiences. Therefore, activities were established to structu...


Digital communication strategy for a social economy project supported by web pl...

Passarinho, Aldo; Santos, Cristina; Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Rodrigues, Ana; Amaral, Marta; Santinhos, Joana; Diniz, Alice

Purpose: This study aims to systematize key indicators considered in the communication strategy of the “Volto Já – Senior Exchange Program” project, according to its communication plan, comprising objectives, planned activities and contribution to validate a business model applied to the social economy sector. Recent studies indicate that the percentage of older adults using social networking technologies is in...


Book of Abstracts of the 1st International Conference on Management, Technology...

Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Barradas, Luís Cláudio; Nascimento, João; São João, Ricardo; Ferreira, Maria Regina

The 1st International Conference on Management, Technology, and Tourism: Social Value Creation (ICOMTT2020) emerges as an outcome of the Volto Já Project - Senior Exchange Program, developed by Polytechnic Institute of Santarém, Polytechnic Institute of Beja and Santa Casa da Misericórdia de Santarém. During the 6th and 7th of February 2020, at the School of Management and Technology of Santarém, Portugal, we c...


Projeto Volto Já: Programa de Intercâmbio Sénior

Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Vivas, C.; Nascimento, João; Barradas, Luís Cláudio; São João, Ricardo; Santos, Cristina

O projeto Volto Já pretende operacionalizar um programa de cooperação entre organizações de Economia Social que promova o intercâmbio de seniores institucionalizados, proporcionando-lhes experiências culturais, turísticas e artísticas. Os seus principais objetivos são: (i) fomentar o envelhecimento ativo e melhorar a qualidade de vida (bem estar, satisfação com a vida, felicidade, etc.) dos seniores institucion...


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