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Social Networks: The impact of political marketing on voter opinion formation
Tavares, Ana; Faria, Sílvia; Pereira, Manuel SousaThis study aims to understand the impact of digital marketing on the Portuguese political scene, as well as understanding the influence of social networks on the voter opinion formation process. The main objectives of this research are to collect current information on the use of digital marketing as a communication tool by political parties and their candidates and also to assess the influence of social networ...
Brazilians’ acceptance of multi-attribute reverse Auction Model for B2C E-Commerce
Faria, Sílvia; Pereira, Manuel Sousa; Carvalho, João M. S.; Marques , Ruan PortoReverse auctions emerged in the late 1990s as a new form of online commerce; they offer a platform where sellers compete to supply goods and services at the lowest price. In the early 2000s, the concept gained popularity mainly in B2B transactions: companies started using reverse auctions to prospect goods and services efficiently and at lower prices. Over time, these reverse auctions expanded to B2C transactio...
Attachment theory and sense of place for visitors to Kazbegi National Park
Cardoso, António; Pereira, Manuel Sousa; Sousa, Bruno Barbosa; Poladashvili, Tamari; Faria, SílviaThis study seeks to empirically contribute to the analysis and interpretation of issues related to “sense of place” in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the “sense of place”, such as: “place identity” and “place dependence”. The empirical work resorted to the quantitative method to obtain t...
Digital culture, knowledge and commitment to digital transformation and its imp...
Cardoso, António; Pereira, Manuel Sousa; Sá, José Carlos; Powell, Daryl John; Faria, Silvia; Magalhães, MiguelThis study aimed to understand the impact of digital culture on companies’ knowledge and constant commitment to digital transformation, as well as its impact on organizations as a whole. Secondly, it aimed to explore the impact of digital technology adoption on organizational performance and competitiveness. Finally, the study investigated the role of knowledge management during digital transformation. A quanti...
The relevance and pertinence of creativity and innovation in the design of crea...
Tavares, Vítor; Pereira, Manuel Sousa; Faria, SílviaThe main purpose of this study was to analyze and understand the relevance of the creative process in design. Using the poem “Esta gente”, by Andresen (1967), we sought to interpret the contribution of poetry as a means of creatively extracting the importance of improvement and change, relating, a posteriori, to the concepts of creativity, innovation and technology. A questionnaire was created in Google Docs, l...
Studies on the Intersection of Marketing and Design: Trends and Impacts on Cons...
Teixeira, Sandrina; Lima, Ana; do Valle, Luisa; Remondes, Jorge; Pereira, Manuel SousaHow does design interact with Marketing? Abecassis-Moedas, C. (2019) concluded through his research that there must be a commitment between design and brands. In strategic terms and according to Mohamed, K., & Adiloglu, F. (2023) brands can differentiate themselves from competitors. Design elements that are distinctive, memorable, and on-brand values can help brands stand out in a crowded market. Branding, an e...
Leadership: Impact on the satisfaction of public administration workers in Port...
Bessa, Carlos Pinto; Pereira, Manuel Sousa; Faria, SílviaThe purpose of this work is to evaluate the role of leadership in the local public administration workers' satisfaction level. This is a study case carried out with workers from the Municipality of Penafiel. A questionnaire was made, based on the European framework model of self-assessment CAF (Common Assessment Framework). With a total of 72 questions, supported by a Likert scale, we were able to get a final s...
The brazilian tourist on international trips: A behavioral analysis
Pereira, Manuel Sousa; Braga, Ana Carolina; Sousa, Bruno; Cairrão, Álvaro; Faria, SílviaTourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams of Brazilians is to travel, but only about 1% of the inhabitant...
A study on the tourist experiences in the Peneda-Gerês National Park: Impact on...
Pereira, Manuel Sousa; Cardoso, António; Magalhães, Miguel; Cairrão, Álvaro; Faria, SílviaThis study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination image; iv. equity and v. loyalty to destination. For this purpose, ...
Attachment theory and sense of place for visitors to Kazbegi National Park [com...
Cardoso, António; Pereira, Manuel Sousa; Sousa, Bruno Barbosa; Poladashvili, Tamari; Faria, SílviaThis study seeks to empirically contribute to the analysis and interpretation of issues related to “sense of place” in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the “sense of place”, such as: “place identity”, “place dependence”. The empirical work resorted to the quantitative method to obtain the ...