[Extract] Human behavior is largely based on our understanding and interpretation of the feelings and actions of others. In order to function in and adapt to this social world, we rely on social cognitive processes such as empathy and perspective taking (1, 2). Empathy is now commonly characterized as consisting of cognitive and affective components.
Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries...