Encontrado 1 documento, a visualizar página 1 de 1

An analysis of meal-sharing reviews to explore serendipity

The objectives of this chapter are to: Understand meal-sharing dynamics. Explore the dimensions that promote serendipity in meal-sharing experiences Analyse online guest reviews through a content analysis technique. Present hospitality, food and tourist-tourist interaction as the most prominent dimensions of serendipity in meal-sharing experiences. Provide insights to improve marketing strategies of platforms a...