14 documents found, page 1 of 2

The Relationship between Working Demands and Work-family Conflict: The Role of ...

We apply the Conservation of Resources theory to study how work demands impact work-family conflict through stress and the role of control over working time in this relationship. Balancing work and family life presents increasing challenges in modern societies, with demands at work and home leading to potential role conflict. Work-family conflict (WFC) can arise in three ways: time-based conflict, strain-based ...

A configurational approach to understanding trust in rural tourism accommodatio...

Vol. ahead-of-print, No. ahead-of-print-; Consumer trust plays a key role in the development and maintenance of long-term relationships in the tourism sector. This study aims to examine the antecedents of trust in the local accommodation sector, which faced a disruptive period due to the COVID-19 pandemic. It also addresses the trust–loyalty relationship. [...]

Social marketing and online social support structure in contexts of treatment u...

Social marketing thinking and strategies have been used by public health and nongovernmental organizations to improve treatment adherence, with encouraging results. However, in contexts characterized by high uncertainty regarding treatment outcomes, the role of social marketing can be problematic. This research is part of a vast investigation project in which the authors explore how the social support concept c...

Dance is for all: A social marketing intervention with children and adolescents...

Dance is proven to offer a myriad of physical, psychological, and social benefits. However, because dance has been frequently perceived as a feminine practice, there is a prevailing prejudice towards boys who dance, making it hard for them to engage in this physical activity. Social marketing has been presented as a promising framework to deal with different social problems, including prejudice, although its ef...

The case for social support in social marketing

Purpose – This paper aims to reinforce the arguments for applying the social support concept in social marketing. Design/methodology/approach – This paper aims to conceptually outline the potential positive contribution of social support for social marketing practice as a tool to induce behavior change. Findings – This paper focuses on the philosophical principle of social exchange, highlights the consumer- cen...

Uncovering the use of the social support concept in social marketing interventi...

The concept of social support has gained considerable traction in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how the concept can be approached from a social marketing perspective. The purpose of this article is to examine how social support has been operationalized and conceptualized in health-related social marketing interventions. To attain this object...

Examining social capital and online social support links: a study in online hea...

For several medical treatments there is considerable scientific and medical uncertainty about the relative benefits and risks they imply. The literature indicates social support as an important factor in health uncertainty management and the concept has gained considerable interest in the areas of behavioral medicine and health psychology research. Despite the growing importance of online health communities (OH...

International Conference on Tourism and Social Support Technologies

A mixed methods UTAUT2-based approach to assess mobile health adoption

Drawing on UTAUT2, this study examines the number of causal recipes that foster mHealth adoption, using a mixed approach combining Partial Least Squares (PLS-SEM) and fuzzy-set qualitative comparative analysis. Two general research propositions are assessed using data collected through a survey administered to 120 mHealth users. The findings point that PLS-SEM and fsQCA are complementary analytical approaches pr...

The relevance of learning and growth in organizations that adopt and do not ado...

Organizational culture plays a key role, as it characterizes the way organizations behave, decide and guide their own success. Nowadays, due to highly competitive environments, performance is considered a leading concept in management. In the same vein, learning and growth are also important in order to fulfill the requirements related to the defined performance. Regarding the global competition that organizati...